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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (1,795)

Overall rating
4.7

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

JANAM.ONLINE

May 18, 2025  on Shopify

Using Shopify Email has been a smooth and efficient experience. It’s very user-friendly, especially for store owners like me who manage both products and marketing. I appreciate the built-in templates, easy customization tools, and the ability to target specific customer groups directly from my store dashboard. I also like how it integrates seamlessly with my store’s branding and products, making it easy to create professional-looking campaigns without needing external software. One suggestion I have is to improve verification steps for sender emails and domain authentication—it would be great to make that process more beginner-friendly. Overall, Shopify Email is a great tool for growing my brand and connecting with customers.

Bare Elements Studio

May 17, 2025  on Shopify

GreatFindsDesignsAndMoreAtDotties

May 16, 2025  on Shopify

Opportunity to own your own store

DIRTY DAN

May 16, 2025  on Shopify

wonderful!

TSEEBAL: Tienda de Diseño Mexicano/Mexican Design Products

May 16, 2025  on Shopify

Es muy sencillo usarla, y no tienes que estar pagando cuotas

Lilyfield Candles

May 16, 2025  on Shopify

Loja Hellshop | HLVZ® Company

May 16, 2025  on Shopify

Ajuda muito minha loja Hellshop!

Royalty Designs Dance Boutique by Delki Rosso

May 15, 2025  on Shopify

awesome !

Famille Nomade

May 14, 2025  on Shopify

CSS Store

May 14, 2025  on Shopify

Fräulein Prusselise

May 13, 2025  on Shopify

Sehr gute Hilfe bei automatisiertem Newsletter. Sehr intuitiv.

m-BAINCMENT

May 13, 2025  on Shopify

intuitive

Koshi Electronics

May 13, 2025  on Shopify

very nice and easy to use

Five Borough Yarns

May 12, 2025  on Shopify

miCabraLoca.shop

May 12, 2025  on Shopify

Excellent. Simple and effective.

Sappora Chosen Jewels

May 10, 2025  on Shopify

It’s Easy to manage.

Alexa Medical

May 08, 2025  on Shopify

Life & Fork

May 08, 2025  on Shopify

Beach Dreaming

May 08, 2025  on Shopify

Very simple to use (even for a beginner!). Doesn't take too long to create a very professional looking email. Love it, and will continue to use it when I have sales, new products or whatever.

No-Ratz

May 07, 2025  on Shopify

A cost effective means to reach customers. The auto generated contents and the editing features make Shopify Email a great tool.

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