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Customer reviews: Shopify Messaging

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (3,031)

Overall rating
4.7

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

The Little Soapmaker

Oct 08, 2025  on Shopify

I have been utilizing Shopify email marketing for several years, and I've noticed a significant increase in traffic to my business. It's incredibly user-friendly, and I highly recommend it to anyone who is starting their own business. Whether you're looking to reach new customers or engage with existing ones, Shopify email marketing tools offer a seamless way to craft and send personalized messages that resonate with your customers.

Casa Deluxe

Oct 08, 2025  on Shopify

Home Decor

Oct 08, 2025  on Shopify

Friseur ROCK YOUR HAIR - der Shop

Oct 08, 2025  on Shopify

Tienda de ropa y Asesoría de Imagen en Guadalajara - Nessa Shopper

Oct 08, 2025  on Shopify

iszi ONLINE

Oct 08, 2025  on Shopify

Floristería Capricho

Oct 08, 2025  on Shopify

Devilskin

Oct 08, 2025  on Shopify

Really easy to use and intuitive. We have never marketed to our subscriber list before and it is really paying off! Generating sales from one easy campaign, of what we would usually generate in a month with zero marketing. Customisable templates keep us on brand and automation enables us to mail out to different customer segments according to timezones, maximise engagement.

SOUTHERN BOUND

Oct 07, 2025  on Shopify

Print 5000

Oct 07, 2025  on Shopify

Drink Nature

Oct 07, 2025  on Shopify

facile et efficace

MONA Motors GmbH

Oct 07, 2025  on Shopify

Pioneer Apparel

Oct 07, 2025  on Shopify

Paellíssimo

Oct 07, 2025  on Shopify

ES MUY FÁCIL, INTUITIVA Y NO DA PROBLEMAS

Stay Strong EU

Oct 07, 2025  on Shopify

Simple but does 99% of what you need it to do and anyone can use it

LUXYSKIN

Oct 07, 2025  on Shopify

Per adesso semplice e comoda da usare

By Rhona X

Oct 07, 2025  on Shopify

Feed2U

Oct 07, 2025  on Shopify

Super easy to use! Lots of features to keep customers engaged with your website. Recommend!

Coffee Not Gas

Oct 06, 2025  on Shopify

helps me stay connected to by customers and draw them back in with discounts. Very useful tool to have an its a huge help being able to view all the data!

Essentiel

Oct 06, 2025  on Shopify

good app give me many sell in my store, i love this app of shopify; the best thing you need to keep contact with clients thant againnnnnnnn

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