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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (1,795)

Overall rating
4.7

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Snedkerværktøj

Jan 21, 2025  on Shopify

OQRUSTORE

Jan 21, 2025  on Shopify

Maiden and Crow Spiritual Apothecary

Jan 21, 2025  on Shopify

Petal & Pink

Jan 20, 2025  on Shopify

Easy to use and I love the analytics it gives you.

TITASHOP

Jan 20, 2025  on Shopify

Utilisation facile et efficace.

Tip Top Online Store

Jan 20, 2025  on Shopify

Very easy to use.

Marcella

Jan 20, 2025  on Shopify

Rhea Beauty

Jan 20, 2025  on Shopify

Très facile à utiliser !

Marianne @ Søagergård Regenerativt Jordbrug

Jan 19, 2025  on Shopify

So happy to move from Mailchimp. This has a lot of the features we want and we have peace of mind that Shopify is behind this, with its great support. We got excellent and speedy help from Shopify support about migrating our customer data and the tags that we created in Mailchimp. Everything went very smoothly. The amount of emails we send also means we are still in the free bracket, which is great, as it was starting to cost us a lot with Mailchimp, and we didn't want to make a costly mistake going to a competitor, only to find out that it was terrible as well. Shopify email made it easy for us to switch. It could do with some more analytics, but its good value and those would be nice to haves. Great to be able to make automations as long and as complex as we want. Mailchimp asked for more money for every little feature. Mailchimp support was also non-existent. Only thing we would want to have right now is to be able to set an email sender alias which is different from the store name.

Pambú

Jan 19, 2025  on Shopify

Estoy empezando a conocerla, y no tengo toda la experiencia suficiente como para dar una reseña completa, pero hasta ahora me ha parecido muy útil y muy competitiva. Yo estaba con otra ap y estaba super costosa, por eso me pasé con esta aplicación, y hastra el momento siento que hará practicamente lo mismo que tenía con el servicio anterior, a un mejor ratio de costo-benficio.

Kind Patches asia

Jan 19, 2025  on Shopify

Very easy and well integrated system

FelinFach

Jan 19, 2025  on Shopify

We are a small organisation and we moved from Klaviyo to this Shopify mainly due to cost. We were concerned that the move would be troublesome!!! BUT, the move was painless and we are happy with our new email applicaiton. It is easy to use and 'learning' it took only a little time.

Geben Gifts

Jan 19, 2025  on Shopify

Makes sending out emails frequently extremely easy.

Rochelle's House LLC

Jan 18, 2025  on Shopify

So far, this email app has been very good. It gives me the base I need to create emails and easily lets me add what I need to create my unique style.

Beyond the Byre Jewellery

Jan 18, 2025  on Shopify

Just trying it out properly now, I like its flexibility and its easy to use! lets hope it brings the customers in.

Magnolia Beauty

Jan 18, 2025  on Shopify

I love this free App, and it makes sending emails to my database so much easier with everything mostly automated in with my shop. Sooooo happy!

Kona Earth Coffee

Jan 16, 2025  on Shopify

Good basic functionality and free.

Decor Dreams Boutique

Jan 15, 2025  on Shopify

good

Marcy Brennan Art

Jan 15, 2025  on Shopify

I LOVE the Shopify email app! I really love how all my products are automatically integrated into emails. It has saved me SO much time over what it took me to manually link products in my old email provider, FloDesk, that I was paying for. Thanks Shopify!

KING WOOD BOUTIC

Jan 15, 2025  on Shopify

Hey there!

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