Shopify Email App Review: Features, Pros & Cons

Customer reviews: Shopify Email

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,542)

Overall rating

4.6

5

872
4

180
3

23
2

9
1

24

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

Easy to use and quick setup process
Seamless integration with Shopify store data and other Shopify apps
Cost-effectiveness, especially for small businesses with low volume
Efficient for creating email campaigns quickly
Good variety of ready-to-use templates
Integrated analytics for performance tracking

Common Concerns

Limited customization options and advanced features
Issues with email alignment on certain email clients
Occasional bugs and technical issues, like delayed sending
Some users experience high bounce rates or delivery issues
Support and guidance for complex issues could be improved
Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Jawellary.shop

Dec 05, 2024 on Shopify

Our Experience with Shopify Email We’ve had an amazing experience using Shopify Email, and we couldn’t be happier with the service! It’s a seamless, easy-to-use platform that allows us to stay connected with our customers in a more personal way. From creating beautiful, on-brand emails to automating campaigns, Shopify Email has helped us save time and enhance our marketing efforts. The integration with our Shopify store makes it incredibly convenient to track and analyze our email performance, ensuring that every message we send adds value to our customer relationships. Whether it's sharing new arrivals, exclusive offers, or important updates, Shopify Email makes it effortless to reach our audience effectively. Overall, it's been an essential tool for our business, helping us grow our community and stay engaged with our customers—keeping them informed and excited about what’s next!

BethdyAccesories SPA

Dec 05, 2024 on Shopify

Muy buena. Todo es muy fácil y practico. Aun estoy aprendiendo pero es una gran ayuda.

Brinca Maria

Dec 05, 2024 on Shopify

OpenCase

Dec 04, 2024 on Shopify

I am an amateur user of email applications, so take that into consideration. BUT, for me and my current, simple, needs, it has been very easy to use. Also, my volume is very low so I have not passed beyond the FREE tier, which has been awesome (I look forward to getting into the numbers that are big enough to have to pay for as that should mean my business is doing well). And, I like that it is basically built into Shopify, making it very easy to use.

目の眼

Dec 04, 2024 on Shopify

Tico Ofertas

Dec 03, 2024 on Shopify

Me encanta

Black MP

Dec 03, 2024 on Shopify

Easy to navigate and I love the experience. Can't wait to add my knowledge and perfect my email skills.

ANAYAL

Dec 03, 2024 on Shopify

facile d'utilisation, intuitif et rapide

Loovy

Dec 03, 2024 on Shopify

perfect and easy

Magnetic Holder

Dec 03, 2024 on Shopify

Great...!

My Pharmacy UAE

Dec 03, 2024 on Shopify

Nussboeckgut

Dec 03, 2024 on Shopify

Wycksted

Dec 02, 2024 on Shopify

I found it easy to use so many thanks for that.

Sierra Nevada Attachments

Dec 02, 2024 on Shopify

Adirondack

Dec 02, 2024 on Shopify

Has been great so far! Was using mailchimp but the prices are insane now. This has worked just as well for us and is much easier as well!

TraperasCompany

Dec 01, 2024 on Shopify

ES BUENA

Clareb Accessories

Dec 01, 2024 on Shopify

Mind Over Matter Clothing Brand

Dec 01, 2024 on Shopify

LIGNE REFLECT

Nov 30, 2024 on Shopify

Merci cela me facilite la vie !

Hue Complete Me

Nov 30, 2024 on Shopify

So helpful in sending emails I switched from another email provider and strictly use this now. It is great you can see all the details you'd want to and make customer segments to send different emails to different groups.