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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,014)

Overall rating
4.7

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Saint Lulo

Jun 02, 2025  on Shopify

Practical to use, fast and easy. The templates are a so useful resource.

Three Moons of Silver

Jun 02, 2025  on Shopify

auts

Jun 02, 2025  on Shopify

Fácil e objetiva

Purple Cow Milk

Jun 02, 2025  on Shopify

IamFit

Jun 02, 2025  on Shopify

Polemic

Jun 01, 2025  on Shopify

Bound2Go

May 31, 2025  on Shopify

Easy to use, helps with engagement, hopeful that it will help convert viewers to customers. Have made multiple campaigns and feel ready for subscribers.

Firecracker Farm

May 31, 2025  on Shopify

Works as expected!

Forty Girl Boutique

May 31, 2025  on Shopify

I like these templates

Cross SportWear

May 30, 2025  on Shopify

juanfranko zapatos

May 30, 2025  on Shopify

muy intuituvio ayuda bastante es muy completo yo feliz

Geremy Greens Farm

May 30, 2025  on Shopify

BAETTAGE CLOTHING

May 30, 2025  on Shopify

great

Court & Green

May 30, 2025  on Shopify

Tienda Cosmética Mujer Alquimia

May 30, 2025  on Shopify

Torrefazione Grassi Caffè

May 29, 2025  on Shopify

Kingly Global

May 29, 2025  on Shopify

Jack Righteous

May 28, 2025  on Shopify

gives you everything you need to get started

Onix Buyingstore

May 28, 2025  on Shopify

Wonderful

CHICA del Sur

May 28, 2025  on Shopify

espectacular su funcionamiento y funciones de personalización, etc. me encanta, enhorabuena por vuestro trabajo Shopify TEAM!

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