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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,542)

Overall rating
4.6

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Stellar Time Co

Aug 05, 2024  on Shopify

its simple and easy to use

Homestead Lavender Farm

Aug 02, 2024  on Shopify

As of right now, i'm still getting used to the app and setting up various processes. I only give it four stars because I'm still learning it. But i would recommend i to another business owner.

Fresh Central Grocery

Aug 01, 2024  on Shopify

Ricard Pictogram stickers

Jul 31, 2024  on Shopify

Het werkt is simpel heb nu de eerste mail gestuurd. Het doet wat het moet doen

Neilikha

Jul 30, 2024  on Shopify

easy to use

PILGRIM

Jul 30, 2024  on Shopify

HOBI.LT 🇱🇹

Jul 30, 2024  on Shopify

basic, quite limited yet not a bad app

My Store

Jul 29, 2024  on Shopify

good

Tania Chanter Artist

Jul 27, 2024  on Shopify

Ease of use.

macobé

Jul 26, 2024  on Shopify

ThxLoads

Jul 26, 2024  on Shopify

Buena, facil de usar incluso para alguien que no sabe hacer estás cosas, como yo

Tukano por Sergio Marone

May 30, 2024  on Shopify

I'd love to have more design options.

Lynn Salem Creates

May 28, 2024  on Shopify

When creating my own the buttons did not always work. I switched to one already made and added and changed images and wording and it was fine. It was only sent to 89 people and after 9 minutes it is still sending.

Feral Lyfe

May 28, 2024  on Shopify

Love the app. I wish I could upload .gif images that animate, but under the free plan I understand the limitation. Thanks!

Gorgeous Fabrics

May 26, 2024  on Shopify

It's good, and I'm glad to have an integrated mail app. I used to use Constant Contact, and there were features that I would love to see added to Shopify mail that would make it closer to that kind of app. But I'm quite happy to not have to pay Constant Contact, and I'm willing to put up with slightly less functionality but better integration and ease of use.

HORP

Apr 25, 2024  on Shopify

I've been using this app to manage email campaigns for my online store, and it's been a mostly positive experience. The user-friendly interface makes it easy to navigate, and it's quite cost-effective. Integration with my store was seamless, and I particularly appreciate the diverse range of email templates and the valuable analytics it offers, like tracking delivery, open, and click-through rates. The mass emailing feature stands out as a robust alternative to other more expensive services. However, there's definitely room for improvement. I would love to see more advanced features, a wider variety of templates, and additional font options to enhance our marketing emails further. While the app's simplicity is one of its greatest strengths, making it accessible even to beginners, it can sometimes feel limiting when you're looking to create more complex, customized campaigns. Also, there have been a few instances where email delivery didn't go as smoothly as expected. Overall, it's a solid choice for those starting out or running straightforward campaigns, but for those needing more depth, it might fall a bit short.

Deco Stilo

Apr 25, 2024  on Shopify

ILoveBoobies ZA NPC

Apr 24, 2024  on Shopify

Happy with the functionality, lacking on my plan is the ability to add video to the mails.

Arisverlag

Apr 24, 2024  on Shopify

Its great, great statistic, works really easy - only not fun is, that external links in the email arent tracked.

Fish & Fipps

Apr 22, 2024  on Shopify

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