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Customer reviews: Shopify Messaging

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (3,031)

Overall rating
4.7

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Mabakic'Arts

Jun 27, 2025  on Shopify

PoojaHomam.Org

Jun 25, 2025  on Shopify

MaSaP-MaVie

Jun 25, 2025  on Shopify

Two Rivers & Weird Sisters

Jun 20, 2025  on Shopify

Easy to use, which images were easier to edit/manipulate

Bluebell Vineyard Estates Ltd

Jun 14, 2025  on Shopify

IPSTORE | For your Life

Jun 13, 2025  on Shopify

falata informacion en español y guia de configuracion

Properly Improper

Jun 13, 2025  on Shopify

Would love the ability to include more than one segment and possible an exclusion list to ensure I'm excluding a specific segment from email campaigns.

LUXOR STORE

Jun 12, 2025  on Shopify

Aun no la se usar

Bloom&Blossom

Jun 06, 2025  on Shopify

Its free and easy to use but a little more HMTL customization or image sizing would be nicer.

Honeyburn Books (UK)

May 25, 2025  on Shopify

Great for a free email app. But could do with more free templates

NUTRABYTES

May 23, 2025  on Shopify

Easy to use and create great emails.

Only Powders

May 21, 2025  on Shopify

Karvakulma

May 19, 2025  on Shopify

Good and well working!

Vietti & Vaisto

May 10, 2025  on Shopify

Helppo käyttää, ajastus on mahtava juttu!

UwU Mart

May 08, 2025  on Shopify

great experience

MAD MAPS

May 07, 2025  on Shopify

I like the assortment of templates offered as a starting place. Today, I put together my first email campaign using Shopify Email. I hope it does well. The style is a lot different from what we typically send from our 3rd party email service. It would have been nice to have more flexibility to move content block around within the template and center some of the left justified elements. Maybe that's all possible and I just didn't see how. Overall, it was a good first experience and motivating to spend time learning more of Shopify Email's capabilities.

WCSL MALL 網上腦場

May 07, 2025  on Shopify

Hazienda

May 05, 2025  on Shopify

HARKO Day Trading

May 02, 2025  on Shopify

Easy to use; would be great if the editing was not so "clunky". A better word editor would make this sparkle.

A.L. Roupa Interior

May 02, 2025  on Shopify

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