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Customer reviews: Shopify Messaging

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (3,031)

Overall rating
4.7

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

HUTWARE.NL

Aug 05, 2025  on Shopify

fijne app werkt prima

The Handzon Shop

Aug 04, 2025  on Shopify

Takes a little learning, but simple to use and easy to highlight products.

Imaging Wholesale Corp.

Aug 03, 2025  on Shopify

Easy to use. Will be nice to have the option to attached files.

BESTDEX

Aug 03, 2025  on Shopify

Yenama Accessories

Aug 02, 2025  on Shopify

I am rating it at first as it isn't user friendly, at first, but after a few attempts, I was able to use the templates with ease. I must admit that I enjoyed using the templates and that I am able to edit and design it the way suitable for my store. And that links to your shop, social media, etc., are already embedded into the templates, no need to copy and paste. I would recommend the App!

Hot Tracks

Aug 01, 2025  on Shopify

Good app

Bad Frnds

Jul 27, 2025  on Shopify

Solulynn

Jul 24, 2025  on Shopify

Now that my store is not getting shut down every other day i am learning how to manage my own admin backend changes. The AI helps with that , many of the instructions do not have accurate step by step instructions the screens have changed. However I love the speed in which i can make a change and publish it right away. I love the product features just learned how to create forms, overall i like the ease of working with the application.

CHULA Costa Rica

Jul 24, 2025  on Shopify

Adroniki

Jul 24, 2025  on Shopify

Savvishly Savvique

Jul 18, 2025  on Shopify

Easy to use, set up and connect to your store us instantly perfect

Bettereveryday-com.myshopify.com

Jul 11, 2025  on Shopify

good system

TheAtypicalProject

Jul 10, 2025  on Shopify

SmartnessBuyShop

Jul 09, 2025  on Shopify

Quilting Fabric Supplier

Jul 08, 2025  on Shopify

Asali Origins

Jul 07, 2025  on Shopify

It's pretty simple to use if you need to customize a template. I'm still learning about the available features but so far so good with testing. One issue was the spacers in the template I used didn't look as good on an iPhone as they did on an iPad.

HoHo Cases

Jul 06, 2025  on Shopify

Motivate Sportz

Jul 02, 2025  on Shopify

So Far, So Good!

Stupid Car Tray

Jun 29, 2025  on Shopify

Shopify email has saved us a ton of money and the pricing is upfront and clear to understand. That being said, I would like some more robust analytics to filter how each automated campaign is dong. I have to do some more leg work to get the data I want vs. Klaviyo, but the savings are what matters when running a business and the interface is much easier to use on the front end and pretty much does the bulk of what other service providers offer. I'm confident Shopify will continue to make their email capabilities more robust as it evolves. I'm always open to help in building these out from my perspective should they reach out.

Bracelets Express

Jun 29, 2025  on Shopify

Not bad I think it can be a bit more robust

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