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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,542)

Overall rating
4.6

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

L's Goodies Snacks

Mar 15, 2025  on Shopify

Velora

Mar 14, 2025  on Shopify

I would recommend since it attracts customers

Hair Concoction

Mar 12, 2025  on Shopify

Café a las diez

Mar 10, 2025  on Shopify

Karen Grey Books

Mar 06, 2025  on Shopify

I wish it were easier to change the width of photos and/or to put together two or three together, but otherwise I'm enjoying using it!

8OPENINGS Martin & Tempel GbR

Feb 27, 2025  on Shopify

Für mich funktioniert es soweit richtig gut! Es wäre toll wenn man zusätzlich Kunden noch automatisch auf Grund ihrer Bestellung Taggen könnte um so Email Segmente automatisch festzulegen. Aber vlt. kommt das noch. Auch wäre ein Sprachenumschalter toll.

REIMI Botanicals®

Feb 22, 2025  on Shopify

I would recommend it because it is easy to use. It would be improved if email had an integration with my blog post, so I could send it out seamlessly with publication.

Gents Stylish

Feb 22, 2025  on Shopify

Very easy app and quick process to prepare emails and automations!

angurä

Feb 21, 2025  on Shopify

The app is easy to use and very handy. However, there should be more options to see results as a whole - in a determined period of time we should be able to see the accumulated metrics of: sessions, revenue, conversion rate and new subscribers as a whole.

Refining Fire Supplements

Feb 18, 2025  on Shopify

So far so good

Katyla Wear

Feb 17, 2025  on Shopify

RobertBrews LLC

Feb 17, 2025  on Shopify

I find it very easy to create emails and send..

Pups and Such Treats LLC

Feb 15, 2025  on Shopify

Ginevra Milano

Feb 15, 2025  on Shopify

Va bene ma dovrebbe avere più opzioni

Held.

Feb 14, 2025  on Shopify

pixel e papel

Feb 13, 2025  on Shopify

De uma forma geral de fácil exzecução. Porem com uma interface um pouco confusa

Vibrant Body Essentials

Feb 13, 2025  on Shopify

Peterman Acoustic

Feb 10, 2025  on Shopify

very easy

Pequeñas Colecciones

Feb 05, 2025  on Shopify

Sherrieblossom

Feb 05, 2025  on Shopify

Simple but I still have to spend some time getting the email lists together. I wish they would allow us to embed videos or Instagram posts right from our content folder. I have tried uploading my videos that are 48 seconds to Youtube but it forces it into Shorts so I’m unable to add it to my emails. I also wished there were more and better templates for girls or the beauty industry.

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