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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (1,795)

Overall rating
4.7

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Texas Quiltworks

Apr 15, 2025  on Shopify

I love using it, very simple. But I do wish I could sort through my emails by draft or not. I have some drafts that have gotten lost in the mix of emails that have been sent and emails that are scheduled. I would love to be able to sort by status.

Styled By Zoe

Apr 15, 2025  on Shopify

Orangily

Apr 13, 2025  on Shopify

can be clunky at times but I love it

Betele Jewelry

Apr 07, 2025  on Shopify

I love the feature! I wish there was a default automation for new customer email capture.

FARMERS MARKET HAWAII

Apr 06, 2025  on Shopify

the integration was fairly easy

Susie Benes

Apr 04, 2025  on Shopify

It's great, but my biggest issue is that I don't have the option to display my emails based on their title, and not the subject line. I have several workflows that use the same or similar subjects so it's impossible to tell them apart without opening them. Would be great to have the option (or even make Title default over Subject). That is how MailChimp does it. Thanks so much!

Peonies & Parasols Children's Boutique

Apr 01, 2025  on Shopify

It is a great app, easy to use. I've used paid apps before that don't make it as easy as Shopify Email does.

Bind & Bloom

Mar 28, 2025  on Shopify

quite straight forward to use

RC’nSONS

Mar 24, 2025  on Shopify

Getting to know more

Kochschein

Mar 20, 2025  on Shopify

Passt und die Erstellung der Vorlagen ist leicht und übersichtlich. Planung und Versand - auch mit der Testmail ist top

Organiq Mart

Mar 19, 2025  on Shopify

pitter patter

Mar 18, 2025  on Shopify

This has been the easiest part of my Shopify setup so far–super intuitive, great pre-set options. Only thing I would improve is setting your brand colour defaults for all emails automatically.

Fighters Inc. - Martial Arts Equipment

Mar 17, 2025  on Shopify

super fácil de usar. Ojalá y nos brindaran mas tools. como agregar GIF or videos cortos. también más Templates para todos los holidays en USA

SporttipollariShop

Mar 17, 2025  on Shopify

Sähköpostien luominen on vaivatonta ja on kätevää, kun viestiin voi suoraan linkittää haluamiaan tuotteita.

L's Goodies Snacks

Mar 15, 2025  on Shopify

Velora

Mar 14, 2025  on Shopify

I would recommend since it attracts customers

Hair Concoction

Mar 12, 2025  on Shopify

Café a las diez

Mar 10, 2025  on Shopify

Karen Grey Books

Mar 06, 2025  on Shopify

I wish it were easier to change the width of photos and/or to put together two or three together, but otherwise I'm enjoying using it!

8OPENINGS Martin & Tempel GbR

Feb 27, 2025  on Shopify

Für mich funktioniert es soweit richtig gut! Es wäre toll wenn man zusätzlich Kunden noch automatisch auf Grund ihrer Bestellung Taggen könnte um so Email Segmente automatisch festzulegen. Aber vlt. kommt das noch. Auch wäre ein Sprachenumschalter toll.

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