Shopify Email App Review: Features, Pros & Cons

Customer reviews: Shopify Email

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,014)

Overall rating

4.7

5

1,245
4

227
3

30
2

11
1

25

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

Easy to use and quick setup process
Seamless integration with Shopify store data and other Shopify apps
Cost-effectiveness, especially for small businesses with low volume
Efficient for creating email campaigns quickly
Good variety of ready-to-use templates
Integrated analytics for performance tracking

Common Concerns

Limited customization options and advanced features
Issues with email alignment on certain email clients
Occasional bugs and technical issues, like delayed sending
Some users experience high bounce rates or delivery issues
Support and guidance for complex issues could be improved
Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

MamanVolcan

Sep 17, 2024 on Shopify

Je ne sais pas encore si je vais beaucoup m'en servir.

Neurodynamic Solutions

Sep 15, 2024 on Shopify

Haven't launched my site yet but it looks like automations work well. Although I have difficulty following the logic, hierachies and jargon as I'm used to other systems.

quickG

Sep 05, 2024 on Shopify

Flyclothing LLC

Aug 05, 2024 on Shopify

Application suddenly throttling emails, not providing marketing reports data and taking days for test emails to come through. Support is every 24 hours and a solution hasnt been found.

Blooming Bliss

Jun 25, 2024 on Shopify

I have never used this app before, unable to review

LG Natural CBD

May 30, 2024 on Shopify

Pretty simple to learn how to create and send emails. There are a few templates to help get you started but with a blank template you can create your own content. The only downfall about the email app is that the recipients of my store's emails, don't actually see my company email address if it's a third party email address. The recipients see shopify's default email assigned to the store which consists of words and numbers that's something like "[email protected]" that's not very professional or convincing looking. I really do not want to rebrand a new email but may have to as to prevent the funky default shopify email address. I'd like to see Shopify allow third party Gmail accounts to integrate seemlessly with their email app so you don't see their strange default email address.

Gioielli Pavan

Apr 18, 2024 on Shopify

vorrei poter inviare una mail ad un singolo cliente utilizzando l'app mail così che resti lo stile del mio brand e che si possa inserire facilmente il prodotto o lo sconto da proporre al cliente . io non ci riesco magari sbaglio per il resto mi trovo molto bene grazie

Saltwaters Clothing

Apr 13, 2024 on Shopify

Somerset Foodie

Apr 10, 2024 on Shopify

Just tested Shopify Email having been a regular Mailchimp user for the last few years. They don't really compare. Shopify email user interface is clunky and the send time (we have 2,500 subscribers) is really slow due to the batch sending. Also... the Reports interface is very very slow to update, it's not giving me statistics in real-time. Not sure if we are going to keep using it.... I like that the cost is lower than Mailchimp (thank you Shopify) but please, please keep developing this functionality so that it works smoothly, quickly, intelligently. Right now it's not very intuitive and I am not convinced I'm going to stick with it.

Danita Art

Apr 05, 2024 on Shopify

It's OK, but I'd like more customization options and a better interface, everything feels too limited and simple. Does the job for short simple newsletters.