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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,719)

Overall rating
4.7

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Rainbow and Ginger London

Nov 21, 2025  on Shopify

Die Küche Boutique

Nov 18, 2025  on Shopify

The editing options are a little limiting and the designs are very basic.

GLK SPORT STORE

Nov 07, 2025  on Shopify

Semplice rispetto ad altri prodotti, però mancano molte funzioni, troppo essenziale

Deborah l kerbel

Nov 03, 2025  on Shopify

Rogue Memory

Oct 28, 2025  on Shopify

Not easy to get right in terms of deliverablity (into spam folders!). For high open rates, use white background. Create segment with one test address, send for mail merge test, otherwise the merge field will not merge properly and you don't really know for sure that it works. Duplicate sent email for new draft with final segment. That will make it work reliably.

Style Under Wraps

Oct 22, 2025  on Shopify

Rogue Memory

Oct 22, 2025  on Shopify

Not easy to get right in terms of deliverablity (into spam folders!). For high open rates, use white background. Create segment with one test address, send for mail merge test. Duplicate sent email for new draft with final segment.

DRE's Electronics and Fine Jewelry

Oct 16, 2025  on Shopify

Vintro Store

Oct 10, 2025  on Shopify

Grand River Tea

Oct 07, 2025  on Shopify

It does create some sales but not enough to love it.

BeasGalleri - Norsk strikkedesigner og Kunstner

Oct 01, 2025  on Shopify

Rart at salg måles i US dollar... jeg selger kun i norge med NOkr?

Vegan Supply Wholesale

Sep 24, 2025  on Shopify

It does the job, but I can't use CTRL+Z for text editing and I can't send a single email to multiple different segments at the same time, I have to duplicate and select a different Segment which is silly.

Remnants by Peo Vee

Sep 18, 2025  on Shopify

I moved over to this because it was well priced, and just made more sense than the other service I was using for product promotion. Overall I think it was the right move, but there are still a lot of missing features. One, it only tracks link clicks for products. But why? If using for a broader campaign why not show link clicks for all links? It also has limitations for how many blocks you can use, which was a struggle. Should I really have to choose if I have room for a button or an image? The app is missing some blocks I'd expect it to have, too. Like a poll, a form or a quote. Or the ability to embed a link like a Pin or social video that isn't YouTube or Vimeo. I'll stick with this because what I do love: audience segmenting, on-platform ease, tracking of conversions, etc. But hoping and crossing fingers for upgrades.

Viisas Luonto

Sep 14, 2025  on Shopify

Sassy ScentSations

Aug 24, 2025  on Shopify

Holly+Rhudolf

Aug 16, 2025  on Shopify

Knight's Beauty Supply

Aug 09, 2025  on Shopify

It could be a bit more user friendly but overall its good

Aloe Ferox Products

Aug 08, 2025  on Shopify

Five Valleys Hamper Co

Jul 31, 2025  on Shopify

Overall it's really easy to use and a great free alternative to a paid platform like Klaviyo. The formatting options are quite basic and sometimes glitchy, for example sometimes including a hyperlink changes the font on that section when the email goes out, but isn't visible to me in the draft.

Wellkasa

Jul 29, 2025  on Shopify

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