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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,348)

Overall rating
4.7

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Oilcloth By The Yard | The Oilcloth Experts

Nov 27, 2024  on Shopify

Highest Bounce rate ever

Patti's Boutique & Decor

Nov 18, 2024  on Shopify

HATE THIS APP!!! NO ONE SEEMS TO KNOW HOW TO SEND A EMAIL TO CUSTOMERS ALREADY CREATED!!!

Top Music Arts

Nov 18, 2024  on Shopify

My Gmail promo campaign is now going to spam or the “PROMOTIONS” tab in other Gmail accounts. It was working fine until 2024, but it seems Google has changed something related to domains and DMARC. Despite having a domain with Shopify, I couldn’t get the app to run properly like I used to years ago. In short, my campaign is not effective because customers are not receiving the Black Friday promo.

JoJoZep I AM Design's

Nov 13, 2024  on Shopify

i cant save the campaign, i make a campaign, press review and nothing goes forward. only option is a back arrow that send me back to the beginning? I cant go back to the app to use support. Im stuck.

SuesyCoilsCare

Oct 07, 2024  on Shopify

It marks my emails as failed if in the first "batch" sent doesn't reach a specific open rate. Then it doesn't continue to send the emails. This is stupid. Even if I get an order from the first batch with the low open rate they will mark it as failed, and not send the emails through. This needs to be changed. Send the emails regardless. No one instanly opens emails. That's why it's an email. This is ruining my business.

Hobby.lt 🇬🇧

Aug 29, 2024  on Shopify

It is actually a quite good basic email sending service. BUT Sending email campaigns with always the same sender name in 2024 is crazy. This greatly reduces the open rate. They should definitely allow to edit senders name per each campaign (as every single email campaign sending service allow you to). I would modify the review accordingly. Until now - the service is just too basic.

Maison Stanbul

Aug 25, 2024  on Shopify

endless bot-spam customers are registering on daily basis. Why ? what is the purpose ??

SUP2

Aug 07, 2024  on Shopify

Terrible, App not working and have been trying for 2 days to get it resolved with no joy

RTM - Retail Therapy Men's

Aug 07, 2024  on Shopify

I'm not sure why, but personalizations don't work for us. We have two storefronts and neither can get personalizations to work. We reached out to support over the past year and just get a link to an article, but no real support.

O'Délices Fondants

Jul 06, 2024  on Shopify

Les mails sont très simples à réaliser par contre ne pas pouvoir sélectionner directement les mail souhaités est très contraignant et donc inutilisable pour ma boutique . Les paramètres des segments ne sélectionnent pas parfaitement la cible souhaitée

TrueStroke Putting Track

Jun 26, 2024  on Shopify

This app is pretty much worthless. They promote it as an email marketing and automation tool. They even provide templates for abandoned carts and automated checkout emails. HOWEVER, the app will only send emails to people that have already opted in to receive emails. Totally useless. Save your time and frustration and go straight to using Klaviyo. Klaviyo will send automated emails to abandoned carts, etc. even when they have not opted in

Kshopina

Jun 17, 2024  on Shopify

It shows personalization as {last name} literally. What a ridiculous function

vfx-studio

Jun 05, 2024  on Shopify

Everything was ok for a number of years, but Shopify has decided that we do not need to see open rates on any of the campaigns that have 100% delivery. I mean: every other email provider shows open rates, etc, but Shopify's programmers, decided they see things differently and removed these report stats.

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