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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,348)

Overall rating
4.7

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Artivist Haven

Sep 30, 2025  on Shopify

I can't select the customers I need to send out the email. Useless app.

MO-JoY

Sep 21, 2025  on Shopify

slechte app, gebruikersonvriendelijk, onlogisch, onnodig ingewikkeld, daardoor tijdrovend etc etc

Mystic Moon Shop, Inc

Sep 20, 2025  on Shopify

Email made as complicated as possible, and I don't care about google and yahoo email anymore. I get SO many emails a day from Gmail accounts from spam companies and they want to filter my once-a-month email for reasons beyond my control? Seriously I despise the email system in shopify, gmail and yahoo mail!

ButterFlake

Sep 16, 2025  on Shopify

SUVENE

Sep 13, 2025  on Shopify

Wo kontaktiere ich den Kunden-Support? Ich bitte um sofortige Rück-Meldung. Eine sehr wichtige E-Mail wurde bei knapp 60.000 E-Mail Abonnenten an gerade mal 2.000 zugestellt. Obwohl die Versand-Zeit bereits geplant war, wurde die E-Mail nicht zugestellt. Unsere Umsätze wurden dadurch um 50% reduziert. Kontakt-Aufnahme zum Kunden-Support nicht möglich. Bitte melden!

My Store

Sep 09, 2025  on Shopify

This didn't work for me and I requested a refund and didn't receive it.

Hic!

Sep 04, 2025  on Shopify

Atrocious. Email App Editor not working and neither is the Shopify support to assist in rectifying the matter.

Pircosmetics

Aug 21, 2025  on Shopify

horiblle

Talisma Joyas

Aug 13, 2025  on Shopify

Atelier Luna

Apr 06, 2025  on Shopify

I’ve spent hours trying to set up Shopify Email, following every official instruction step by step, only to be told after a long support chat that my store is “ineligible” — with no concrete reason why. Yes, I’m on an active, paid Shopify plan. Yes, I have the Online Store sales channel installed. Yes, I have a payment provider set up. Yet still, the only response I got was vague: “Eligibility involves multiple data points.” No specific guidance. No timeline. Just “use another app” — after days of waiting and troubleshooting. This is beyond frustrating. If you want merchants to trust Shopify’s ecosystem, transparency and respect for our time are non-negotiable. If there are silent rules or hidden thresholds, say it clearly up front. Don’t bury us in vague corporate speak after we’ve already committed to your platform. Until things change, I absolutely do not recommend relying on Shopify Email.

WEIDNER FIELD

Mar 04, 2025  on Shopify

My Store

Feb 15, 2025  on Shopify

Unable to understand

FabricMegaStore.com

Feb 14, 2025  on Shopify

BEWARE! There are a lot of small problems with this app, however the biggest by far was the Black Friday Incident where no one could send out emails. The second HUGE issue is that they have hidden sending limits. They don't disclose this to you UNTIL you hit their hidden sending limit thus preventing you from sending or scheduling emails. Oh and best part? When you do hit the hidden sending limit and they disclose this to you - it is INACCURATE! They wouldn't let us send or schedule an email cause our limit is 200,000 emails in a day. Guess what? We didn't even send 100,000 emails. Oh and support is absolutely no help whatsoever. Save yourself the time, trouble and money by going with a third party email system that is made for ecommerce companies with an actual decent email editor. Oh and I should also mention our email stats are all in the green, so great stats and still cannot send emails. Now we have to migrate to a new platform and start email warming all over again. What a huge waste of time.

Aldea Didáctica

Feb 13, 2025  on Shopify

pésima experiencia, como es gratis no toma todos los clientes que importas de otras aplicaciones de e mail marketing para que tienen aplicación gratis si no se pueden usar.

Almuftah Center

Feb 10, 2025  on Shopify

Newsletter sent, WOW alignments are ruined, product titles overlapping. you contact support they say its working as its supposed, and OFC refers you to shopify experts! I am already paying Shopify! why would i pay more to experts! *The emails alignment never works on Yahoo mail! and they will refer you to Shopify experts!

Overkill Cables

Jan 03, 2025  on Shopify

shopify can't forward emails. its like you have one job lol

WeboostSocial

Dec 24, 2024  on Shopify

App that causes you a lot of frustration, you edit an email template for hours, you publish it, you go and see to see if it saved it for you and when you click on the template it tells you error 404, we can't find the URL and you try to see if at least it's among the models and gives it to you as non-existent. If you have the possibility, pay for apps that offer you more flexibility, marketing emails are essential, don't rely on hastily made and poorly made apps offered by Shopify and usefully for free.

NUNA-QORI

Dec 08, 2024  on Shopify

IvoryKayeCo.

Nov 29, 2024  on Shopify

It takes the emails all day to send. Some will say send and then when i look at the engagement it’ll say 0 emails were sent. Messing up my promotions. It’s a great app but needs to be worked on

The Artists Quarter

Nov 28, 2024  on Shopify

The biggest fail in Shopify's history? Well, Shopify you've been asking us merchants for months - "Are you ready for for BFCM?" Well, yes, I was - got all my extra stock in, extra employees for packing the orders next week - lovely. Then - Shopify Email decides not to work on Black Friday!!!!! Utterly shambolic. Yes, I was ready, but YOU weren't. This is inexcusable. Back to MailChimp for me now. You've literally cost me £1,000's in revenue. It is amateurish from you. Shame on you, Shopify.

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