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Customer reviews: Shopify Audiences

Develop by Shopify

Reviews (20)

Overall rating
2.9

What Merchants Think

The feedback on "Shopify Audiences" is mixed. Many merchants appreciate the app's impact on improving ad targeting and effectiveness, finding it particularly useful for enhancing advertising efforts in a post-iOS 14 world. However, a significant number of merchants express dissatisfaction with the pricing model, as access to Shopify Audiences is tied to the expensive Shopify Plus plan.

Key Strengths

  • Enhances ad campaign effectiveness and targeting
  • Easy to set up and integrate with existing marketing efforts
  • Particularly useful for overcoming iOS 14 advertising challenges
  • Improves cost-per-acquisition (CAC) and return on ad spend (ROAS)
  • Provides additional audience signals for better marketing strategies
  • Responsive support team

Common Concerns

  • High cost associated with needing the Shopify Plus plan for access
  • Misleading marketing regarding the app’s availability
  • Challenges in accessing full audience size in some cases
  • Frustration with the lack of affordability for small to medium businesses
  • Concerns over the ethics of pricing and accessibility for SMBs

Final Thoughts

Overall, "Shopify Audiences" is a powerful tool that significantly enhances ad targeting and effectiveness, enjoying high praise from users who can afford it. Nevertheless, the current pricing strategy poses a major hurdle, limiting its accessibility to only those on higher Shopify plans, thereby preventing small and medium businesses from maximizing its potential. A more flexible pricing model could broaden its appeal and impact.

REVO COOLERS, LLC

Feb 27, 2025  on Shopify

Two Step Performance

Feb 04, 2025  on Shopify

Audiences has helped us spend our ad dollars more effectively! We have been pleased with this tool so far and will continue to explore how it can help improve our marketing.

Vego Garden

Jan 07, 2025  on Shopify

Shopify Audiences is super easy to set up and has been a great tool for enhancing our paid ad campaigns. It provides additional signals that help optimize targeting across channels, making our ads more effective. Definitely worth trying if you're looking to get more out of your ad spend!

Shop Indoor Golf

Dec 19, 2024  on Shopify

We've had a good experience with Audiences for a few of our brands! It was easy to set up and was particularly helpful in being able to expand on limited audience groups when a site is fairly new.

Equine Exchange Tack Shop

Dec 13, 2024  on Shopify

We are on Shopify Plus as a SMALL business and this has really helped our ads bring in more! There are ALOT of benefits to spending the $2000 a month if you look at all the cost savings you get with shipping, payment processing, free Shopify POS Pro. The list is very long.

Maggy London

Jun 29, 2023  on Shopify

In less than 1 month, Shopify Audiences have become our top producing adsets in Meta. Increased CTR, Add to Cart and Purchase/ROAS! Highly recommend!

Eric Javits

Jun 24, 2023  on Shopify

We improved our CAC greatly, and the App is getting better and better from month to month. Expecting to see even better results in the future. I Hope Shopify keeps working on these Apps (Collabs, Audiences etc)

Battlbox.com

Apr 28, 2023  on Shopify

We love this app, it's been great to have another source for audience building when advertising. The Shopify team has also been very responsive when it comes to our feedback on the app.

Kenetrek Boots

Aug 30, 2022  on Shopify

Terrible App- After creating an Audience of over 2 million, it imported to Facebook as less than 1,000 and can't be used. Total fail, not worth the effort of installing.

Nathan James

Aug 08, 2022  on Shopify

As soon as this app became available I immediately jumped on it - and, boy, am I glad i did! This is a major work-around to the iOS challenges in advertising attribution. All you have to do is click-click-click to create audiences based on sales of your catalog items, within the Shopify Admin, and then click to export the hashed audience list and upload it into the FB Ad Manager and voila! Now, you'll be able to target people who have purchased products like yours (or complimentary) on other Shopify sites but who have never purchased from you. It's genius. They don't need to worry about matching up ID's either... Shopify attributes it based on the snowflake of an email address! The email address wasn't in your system, it clicked through ads you presented to the user and then purchased and now its in your system. Voila! attribution at it's best!

L'AMARUE

Jul 14, 2022  on Shopify

Shopify Audiences is the missing key to being able to advertise effectively in a post-iOS 14 world! Immensely helpful and has been able to relieve so much second-guessing, audience fatigue, attribution questions, and other current paid media woes. Super easy to use, non-technical, and an incredible tool! Cannot recommend highly enough :)

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