Reviews: Shopify Audiences

Customer reviews: Shopify Audiences

Reviews (20)

Overall rating

2.9

5

11
4
3

1
2
1

6

What Merchants Think

The feedback on "Shopify Audiences" is mixed. Many merchants appreciate the app's impact on improving ad targeting and effectiveness, finding it particularly useful for enhancing advertising efforts in a post-iOS 14 world. However, a significant number of merchants express dissatisfaction with the pricing model, as access to Shopify Audiences is tied to the expensive Shopify Plus plan.

Key Strengths

Enhances ad campaign effectiveness and targeting
Easy to set up and integrate with existing marketing efforts
Particularly useful for overcoming iOS 14 advertising challenges
Improves cost-per-acquisition (CAC) and return on ad spend (ROAS)
Provides additional audience signals for better marketing strategies
Responsive support team

Common Concerns

High cost associated with needing the Shopify Plus plan for access
Misleading marketing regarding the app’s availability
Challenges in accessing full audience size in some cases
Frustration with the lack of affordability for small to medium businesses
Concerns over the ethics of pricing and accessibility for SMBs

Final Thoughts

Overall, "Shopify Audiences" is a powerful tool that significantly enhances ad targeting and effectiveness, enjoying high praise from users who can afford it. Nevertheless, the current pricing strategy poses a major hurdle, limiting its accessibility to only those on higher Shopify plans, thereby preventing small and medium businesses from maximizing its potential. A more flexible pricing model could broaden its appeal and impact.

BIG MAX US

Feb 26, 2025 on Shopify

Crazy stupid to make this only available form Shopify Plus... It is in Shopifys interest to grow the revenue of SMB to get them into more sales, more comissions and in the end Shopify Plus...

Lasting Impressions Gifts (LIG)

Dec 12, 2024 on Shopify

totally agree with others that SMB needs this more than the plus customers!! Shopify needs to review it's policy on this to help grow a SMB and help them grow to if possible become a Plus customer. dont be so short sighted!! Invest in the SMB.

Resale Revival

Nov 15, 2024 on Shopify

Verify disappointed in Shopify. Continuously received emails telling me it was free and to sign up, "time is running out"! They know darn well that I was on a plan that did not qualify and based on my site sales there is no way this expense could be encumbered. Go ahead Shopify, make the big guys bigger and let the backbone of America, the Small Business, fall further behind. You should have spent the development money on a review of your company values and ethics! You wouldn't be as successful as you are today without Small Business. I'm sure you won't even publish this as you only want to promote positivity to your clients instead of reality. Again, values and ethics????

Vintage Home Boutique

Jul 25, 2024 on Shopify

The App itself is really good and would be a difference maker for small and medium businesses. The fact you have to upgrade the Shopify Plus at $2300 US/ month to access it nothing short of RIDICULOUS. Sorry can't give this anything less than a 1 star simply due to cost. Unfortunately Shopify likely doesn't see any return in helping SMB's grow any more now that they are making their billions!

Ananda Elixirs

Jul 18, 2024 on Shopify

Incredibly stupid that you have to pay 2300 per month to use this app.

fratrings

Jul 10, 2024 on Shopify

It's a little misleading to claim it's free when you need he $2300 Shopify Premium plan; you got us on a technicality but I'll give it to you <3 Deleted after the trial due to the price of premium not being valuable for my business. Will be a good app when it's unbundled from premium and is a true stand alone app.