The App itself is really good and would be a difference maker for small and medium businesses. The fact you have to upgrade the Shopify Plus at $2300 US/ month to access it nothing short of RIDICULOUS. Sorry can't give this anything less than a 1 star simply due to cost. Unfortunately Shopify likely doesn't see any return in helping SMB's grow any more now that they are making their billions!

Incredibly stupid that you have to pay 2300 per month to use this app.

It's a little misleading to claim it's free when you need he $2300 Shopify Premium plan; you got us on a technicality but I'll give it to you <3 Deleted after the trial due to the price of premium not being valuable for my business. Will be a good app when it's unbundled from premium and is a true stand alone app.

This app is great. You know what isn't? The cost. Users shouldn't have to upgrade to shopify plus ( $2000+) a month to access the features on here. Making it almost impossible for small boutiques and e-commerce businesses to afford. Please offer a recurring charge for the app instead of the need to upgrade my shopify account.

In less than 1 month, Shopify Audiences have become our top producing adsets in Meta. Increased CTR, Add to Cart and Purchase/ROAS! Highly recommend!

We improved our CAC greatly, and the App is getting better and better from month to month. Expecting to see even better results in the future. I Hope Shopify keeps working on these Apps (Collabs, Audiences etc)

We love this app, it's been great to have another source for audience building when advertising. The Shopify team has also been very responsive when it comes to our feedback on the app.

Terrible App- After creating an Audience of over 2 million, it imported to Facebook as less than 1,000 and can't be used. Total fail, not worth the effort of installing.

As soon as this app became available I immediately jumped on it - and, boy, am I glad i did! This is a major work-around to the iOS challenges in advertising attribution. All you have to do is click-click-click to create audiences based on sales of your catalog items, within the Shopify Admin, and then click to export the hashed audience list and upload it into the FB Ad Manager and voila! Now, you'll be able to target people who have purchased products like yours (or complimentary) on other Shopify sites but who have never purchased from you. It's genius. They don't need to worry about matching up ID's either... Shopify attributes it based on the snowflake of an email address! The email address wasn't in your system, it clicked through ads you presented to the user and then purchased and now its in your system. Voila! attribution at it's best!

Shopify Audiences is the missing key to being able to advertise effectively in a post-iOS 14 world! Immensely helpful and has been able to relieve so much second-guessing, audience fatigue, attribution questions, and other current paid media woes. Super easy to use, non-technical, and an incredible tool! Cannot recommend highly enough :)