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Shopify Audiences logo

Shopify Audiences

Develop by Shopify
Free plan available

Retarget twice as many potential buyers with your digital ads

Cost reduction
Custom audience lists
Performance benchmarks
Advanced retargeting
Funnel targeting
Performance comparison
Historical ad trends
20 Reviews
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About Shopify Audiences

Launched Jun 28, 2022

Categories

Ad Social media ad

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

Find more customers on top ad platforms with unique commerce insights only available on Shopify

Leverage the scale and volume of commerce that happens on Shopify to help boost your ad performance across Meta, Google, TikTok, Pinterest, Snapchat, and Criteo. Get your ads in front of the most interested buyers and maximize results with custom audiences and performance benchmarks generated by powerful algorithms and millions of commerce signals only on Shopify. Note: Available for Shopify Plus stores in US or Canada with Shopify Payments enabled.

Leverage the scale and volume of commerce that happens on Shopify to help boost your ad performance across Meta, Google, TikTok, Pinterest, Snapchat, and Criteo. Get your ads in front of the most interested buyers and maximize results with custom audiences and performance benchmarks generated by powerful algorithms and millions of commerce signals only on Shopify. Note: Available for Shopify Plus stores in US or Canada with Shopify Payments enabled. more
  • Drive up to 2x more retargeting conversions for every retargeting dollar spent
  • Cut customer acquisition costs by up to 50% and maximize your ad performance
  • Boost campaign efficiency by excluding 40% more existing customers on average
  • Reach the right audiences across the funnel, from awareness to conversion
  • Compare your ad performance to similar stores or industry groupings

Pros

  • Boosts ad performance across multiple platforms (Meta, Google, TikTok, Pinterest, Snapchat, and Criteo)
  • Utilizes Shopify's commerce data to create custom audience lists and performance benchmarks
  • Helps improve retargeting efforts, potentially doubling retargeting audiences
  • Can cut customer acquisition costs by up to 50%
  • Provides tools to reach the right audiences at various stages of the sales funnel
  • Allows merchants to compare ad performance to similar stores or industry groupings
  • Offers historical data to explore ad trends

Cons

  • Only available to Shopify Plus stores in US or Canada with Shopify Payments enabled
  • Requires an expensive Shopify Plus plan ($2000-$2300 USD per month) to access most features
  • Inaccessible for many small boutiques and e-commerce businesses due to high cost
  • Users feel misled by the claim of a free trial when it necessitates a Premium plan
  • High costs are seen as a barrier to helping small and medium-sized businesses (SMBs) grow

Top Helpful Reviews

Sybaritic Boutique

Sep 12, 2025  on Shopify

My sales dropped a lot. Audience created different Pixel code which we already had created and working and it just impacted a lot negatively.

BIG MAX US

Feb 26, 2025  on Shopify

Crazy stupid to make this only available form Shopify Plus... It is in Shopifys interest to grow the revenue of SMB to get them into more sales, more comissions and in the end Shopify Plus...

Two Step Performance

Feb 04, 2025  on Shopify

Audiences has helped us spend our ad dollars more effectively! We have been pleased with this tool so far and will continue to explore how it can help improve our marketing.

Vego Garden

Jan 07, 2025  on Shopify

Shopify Audiences is super easy to set up and has been a great tool for enhancing our paid ad campaigns. It provides additional signals that help optimize targeting across channels, making our ads more effective. Definitely worth trying if you're looking to get more out of your ad spend!

Shop Indoor Golf

Dec 19, 2024  on Shopify

We've had a good experience with Audiences for a few of our brands! It was easy to set up and was particularly helpful in being able to expand on limited audience groups when a site is fairly new.

Equine Exchange Tack Shop

Dec 13, 2024  on Shopify

We are on Shopify Plus as a SMALL business and this has really helped our ads bring in more! There are ALOT of benefits to spending the $2000 a month if you look at all the cost savings you get with shipping, payment processing, free Shopify POS Pro. The list is very long.

Lasting Impressions Gifts (LIG)

Dec 12, 2024  on Shopify

totally agree with others that SMB needs this more than the plus customers!! Shopify needs to review it's policy on this to help grow a SMB and help them grow to if possible become a Plus customer. dont be so short sighted!! Invest in the SMB.

Resale Revival

Nov 15, 2024  on Shopify

Verify disappointed in Shopify. Continuously received emails telling me it was free and to sign up, "time is running out"! They know darn well that I was on a plan that did not qualify and based on my site sales there is no way this expense could be encumbered. Go ahead Shopify, make the big guys bigger and let the backbone of America, the Small Business, fall further behind. You should have spent the development money on a review of your company values and ethics! You wouldn't be as successful as you are today without Small Business. I'm sure you won't even publish this as you only want to promote positivity to your clients instead of reality. Again, values and ethics????

Vintage Home Boutique

Jul 25, 2024  on Shopify

The App itself is really good and would be a difference maker for small and medium businesses. The fact you have to upgrade the Shopify Plus at $2300 US/ month to access it nothing short of RIDICULOUS. Sorry can't give this anything less than a 1 star simply due to cost. Unfortunately Shopify likely doesn't see any return in helping SMB's grow any more now that they are making their billions!

fratrings

Jul 10, 2024  on Shopify

It's a little misleading to claim it's free when you need he $2300 Shopify Premium plan; you got us on a technicality but I'll give it to you <3 Deleted after the trial due to the price of premium not being valuable for my business. Will be a good app when it's unbundled from premium and is a true stand alone app.

View all reviews

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