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Retention X

Develop by Shopify

$49-$249

/ Month
Free plan available 30 Days Free Trial

Turn your data into actionable insights: Lifetime Value LTV

Customer segmentation
Cohort analysis
Churn prediction
Lifetime value insights
Platform audience sync
Retention strategies
Loyalty audiences

About Retention X

Launched Dec 10, 2020

Categories

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Introduction Video

Description

Maximize LTV: Integrated Customer Analytics, Tracking, Attribution, and Automation.

RetentionX unifies customer intelligence, conversion tracking, attribution, and automation into one platform. With 100+ tools, intuitive UI, and hands-on support, RetentionX helps customer-obsessed teams maximize growth, retention, AOV, acquisition, and grow profitably while simplifying tech stacks.

RetentionX unifies customer intelligence, conversion tracking, attribution, and automation into one platform. With 100+ tools, intuitive UI, and hands-on support, RetentionX helps customer-obsessed teams maximize growth, retention, AOV, acquisition, and grow profitably while simplifying tech stacks. more
  • Customer intelligence: LTV, cohorts, RFM, attribution & product analytics
  • Identity & tracking: Server-side, cross-device. Resolve anonymous sessions
  • Automated Audiences: Create & sync segments to Klaviyo, Meta, Google and TikTok
  • Auto Merchandising: Automate product sorting based on real conversion data
  • Conversion APIs: Push enriched events to ad platforms for to optimize spend

Pros

  • Simplifies reporting significantly
  • Clearly explained graphs and data
  • Flexible pricing structure, providing good value for money
  • Offers more insights than default Shopify reporting
  • Includes actionable items to improve revenue with new and return customers
  • Enables segmentation without manual effort
  • Excellent UI/dashboard
  • Daily report emails
  • Helps in tailoring promotions and discounts effectively
  • Identifies new opportunities to increase revenue
  • Easy-to-use tool with insightful data
  • Help Desk and videos provide depth in understanding data outcomes
  • Stellar customer support
  • Best value for money among similar tools
  • Generates actual revenue gains

Top Helpful Reviews

DrinkWell

Oct 24, 2025  on Shopify

Really great and insightful platform. We have been using it a couple of years now to inform decisions and help us build out our strategy. Nadine is always super helpful too for any queries.

Mitch Dowd

Oct 15, 2025  on Shopify

Excellent insights and great support team We’ve been using RetentionX across multiple brands, and it’s been a game-changer for understanding our customer base, AOV and CAC. The dashboards are intuitive, and the insights around repeat purchase behaviour, CLV, and segmentation have really helped shape our marketing strategy. Allie's support is also brilliant - responsive, knowledgeable, and always willing to guide Mitchdowd through setup or deeper analysis. It’s one of the few apps that actually delivers meaningful, actionable data instead of vanity metrics. Highly recommend to anyone serious about growing their eCommerce business. - Bharath (Ben), Mitch Dowd Brands Australia (Russell Athletic, Mitchdowd, Jockey AU)

PlantPaper

Sep 24, 2025  on Shopify

We've seen a handful of other companies that claim to do what RetentionX does, but none have lived up to their promises. RetentionX is the real deal. Accurate data, extremely easy integration and onboarding, and some of the best account management and customer service we've seen. For companies looking to scale in a disciplined and sustainable way, RetentionX is an invaluable tool... Highly recommend.

Skin Rocks

Sep 19, 2025  on Shopify

I have been using RX for a few years now and honestly having access to this type of data has played such a strong part of my CRM decision making process. Not only is the platform super easy to navigate and gives you such tangible insights the team behind the app are great too. Always willing to help and are always looking for ways to improve what they have or give you more insights. Such a great tool.

Jack Murphy Ireland

Sep 19, 2025  on Shopify

this app has been successful in moving stock by rejigging and reorganising collection pages based on product engagement and has provided key information that it's on products and repurchasing logistics I especially love the pricing structure that is based on orders and therefore we are charged as a reflection of orders rather than a set price Kori has been exceptional in navigating the software and offering insight

Voomi Supply

Sep 18, 2025  on Shopify

RetentionX is more than just an app, it's become a partner. Their monthly coaching service is surprisingly affordable for the value it provides. But overall, just the app presents your data is such an easier way to digest for all things retention. Hard to understand why this isn't mandatory for any DTC company.

ePackageSupply | Food Grade Plastic Buckets & Containers

Sep 17, 2025  on Shopify

We're very happy we discovered RetentionX. It exposed data that would have taken hours manually. The list-building feature made the data easy and seamless to activate on on email and advertising. The support has been amazing from day 1 of the trial period and Kori went above and beyond to help me quickly anytime I had a question.

Olivia von Halle

Sep 12, 2025  on Shopify

We've really enjoyed using Retention X, it's customer insights are easy to interpret and their team are very responsive. We particularly like the way their customer segments and personas are setup.

Aura House

Sep 11, 2025  on Shopify

The platform is great, offering a level of analysis and a way to slice up retention that we couldn't find anywhere else. But even more important, the service is outstanding, anytime we need anything they're available to walk us through it (Allie is a rockstar).

REFY

Sep 09, 2025  on Shopify

RetentionX has become a key partner for us; allowing the team to have a deeper understanding of our customers and how they shop, as well as providing access to meaningful product performance insights. The RetentionX platform is extremely user friendly, enabling the team to access complex data & insights quickly and easily. The dashboards provided are intuitive, and the segmentation options are highly adaptable to business needs. We have developed a strong working relationship with the RetentionX team and find them professional, knowledgeable and proactive in approach. Nadine is always on hand to support and to provide guidance/ recommendations to get the most out of the platform. Combining the data and insights available within the RetentionX platform with the support and knowledge from the RetentionX team has enabled us to make business decisions to drive growth.

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