I began working with Novel as one of the first clients for their newly introduced Wallet Pass. Though it was an immature product, it immediately proved a highly effective and cost-efficient solution. Specifically, Novel’s Wallet Pass provides a more engaging and individualized communication channel and a more streamlined and effective loyalty solution at a fraction of the price of the comparable SMS marketing providers and points-based loyalty solutions that have become standard across Shopify stores. Better yet, it can replace or work alongside such solutions and is highly customizable to accommodate your store’s specific. I have implemented Novel’s Wallet Pass on Ghurka.com, Xhibition.co, and RuleofNext.com, with unique experiences for each website. Perhaps most impressive is the Novel team’s prompt and forthright communication and diligence in understanding and accommodating your needs. Over the course of our partnership, we have learned a lot about the product and its potential together. I am eager to implement the solutions they are currently developing based on my feedback, as they are set to greatly improve our customers’ experience. Novel’s Wallet Pass is a tremendously valuable tool, and working with the team has been an incredibly positive experience. However, it’s clear that this is just the beginning, and I am very excited to see what the future has in store!

Very responsive developer, easy to get in touch with, he took the time to understand my workflow and was engaged and very helpful. The app does not (yet) meet our unusual need, but I really appreciate the above-and-beyond effort by the developer to try to design a solution for us.

A new way to send push notifications without requiring customers to download an app? A referral program that's NOT complicated and easy to share when you're actually *with* friends? YES PLEASE

Looked into all available apps for token gating and novel by far has the best UX. It makes working with it easy but is especially important wen onboarding non-web3 natives. Also, I would go and have a beer with Ish from support any time

Not only Novel has one of the top customer service in the Shopify Space but they have some of the most innovative product. If you're looking for some edgy strategies like Tokenizing product Pre-sell or building some loyalty around your community with an edge (Wallet Passes Is Mindblowing), they are definitely the one to look at. Great Job!

10/10 - As a company supported and powered by our followers, being able to reach them wherever they are, is truly invaluable. Now with Novel's technology we’re able to build wallet passes and encourage our followers to spread the word amongst their health and wellbeing-conscious friends! The impact has been tremendous!