"Novel: Wallet Pass for Brands" offers an innovative, streamlined solution for businesses looking to enhance customer retention through digital wallet passes on Apple and Google platforms. Trusted by industry leaders like Liquid Death and Anheuser-Busch, the app enables quick and effortless setup and launch, allowing brands to connect with their audience within minutes. With features like push notifications and POS integrations, it facilitates direct customer engagement, bypassing crowded inboxes and SMS while enabling omnichannel loyalty with real-life redemptions. Novel also capitalizes on the power of conversational referrals to boost word-of-mouth revenues and supports location-based pushes to guide customers to physical stores. The app provides comprehensive loyalty and reward features, accommodating various program types such as affiliate programs, cashback, and VIP tiers. Brands can offer a range of enticing rewards, including cash back, discounts, exclusive access, and membership perks, ensuring an enriched customer experience.