MIDA: Heatmap, Record & Replay is an application designed to improve your online store's performance by tracking and analyzing customer behavior. This app provides full session recordings, heatmaps, and categorized sessions to offer insights into customer interactions, helping to decrease bounce and cart abandonment rates.

• Session Recording: Replay customer visits to understand their journey on your site.
• Heatmaps: Discover which areas of your site attract the most attention and engagement.
• Analytics: Collect data on customer actions, such as checkouts and add-to-cart events, for better insights.
• Event Filters: Easily filter sessions by outcomes like abandoned carts, abandoned checkouts, or successful orders.
• Visitor Sessions: Watch complete sessions of individual visitors to gain deeper insights into user behavior.

Based on reviews, the app's standout advantages include exceptional customer service, user-friendly installation, and high functionality making it a valuable tool in increasing conversion rates. It offers critical insights into customer behavior through video replays and heatmaps, and users appreciate the ability to categorize sessions for focused analysis. Even users on the free plan commend its clarity and insight. Overall, MIDA is seen as a must-have tool for businesses focused on improving user experience and conversion metrics.