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Microsoft Clarity: AI Insights logo

Microsoft Clarity: AI Insights

Free plan available

"Enhance sales with AI-driven insights: track, analyze, and optimize engagement."

Ai-driven insights
Replays & heatmaps
Smart events
Ads performance analysis
Seamless & secure
12 Reviews
6.8

About Microsoft Clarity: AI Insights

Launched Jul 16, 2025

Categories

Built by Microsoft Clarity

Address

1 Microsoft Way, Redmond, WA, 98052, US

Website Privacy policy FAQ Document
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Description

Optimize Your Store Conversions with AI-Powered Visual Analytics, Session Recordings and Heatmaps

Unlock real-time insights that reveal exactly how visitors engage with your store — from browsing to checkout — and transform lost opportunities into sales. Microsoft Clarity is an easy to use secure insights platform that transforms the way you understand customer behavior. Use AI to discover friction points in your purchase journey, pinpoint exactly where visitors drop off, and optimize ads campaigns with clear, actionable insights.

Unlock real-time insights that reveal exactly how visitors engage with your store — from browsing to checkout — and transform lost opportunities into sales. Microsoft Clarity is an easy to use secure insights platform that transforms the way you understand customer behavior. Use AI to discover friction points in your purchase journey, pinpoint exactly where visitors drop off, and optimize ads campaigns with clear, actionable insights. more
  • AI-Driven Insights: Detect behavior patterns and take action to improve revenue
  • Replays & Heatmaps: Watch recordings of how visitors interact with your store
  • Smart Events & Conversion Funnels: Identify drop-off points, recover lost sales
  • Ads Campaign Performance Analysis: Optimize your Microsoft and Google Ads spend
  • Seamless & Secure: GDPR and CCPA compliant, integrates cookie consent

Pros

  • AI-Driven Insights: The app provides detailed insights into customer behavior using AI, helping in identifying friction points and optimizing sales.
  • Replays & Heatmaps: Users can watch recordings of how visitors interact with the store, offering a clear visualization of customer engagement.
  • Smart Events & Conversion Funnels: The app helps identify drop-off points allowing businesses to recover lost sales.
  • Ads Campaign Performance Analysis: Users can optimize their Microsoft and Google Ads spend through detailed performance analysis.
  • Real-Time Insights: It offers real-time insights into visitor engagement from browsing to checkout, providing immediate actionable data.
  • Seamless & Secure: The app is GDPR and CCPA compliant, ensuring data security and privacy, and integrates cookie consent.

Cons

  • Complexity: Despite being described as easy to use, the depth of data and analysis options might be overwhelming for some users.
  • Limited Integration: While it optimizes Microsoft and Google Ads, it might lack integration with other marketing platforms.
  • Learning Curve: Users may require time to learn and fully utilize all the features offered by the app, especially those unfamiliar with data analytics.
  • Potential Over-Reliance: Businesses might become over-reliant on AI-driven insights, potentially overlooking the need for human analysis and intuition.

Top Helpful Reviews

archival

Aug 07, 2025  on Shopify

we use clarity to keep an eye on how people are using our website, especially the search functions, and to get an idea of where they're dropping off. it's intuitive and useful and we're grateful that it is free

Ultimate Home Upgrade

Aug 07, 2025  on Shopify

I started out using Microsoft Clarity with a code snippit and it's greta insights on how they move through your site. When I received a sale and tried to find the recording of how the customer used the site I realized they used the SHOP app and it didn't record the session. I recently found out that Shopify as "Microsoft Clarity: AI Insights" app in the shopify store and now records the SHOP sessions too. Fantastic!

Simply Bliss

Aug 07, 2025  on Shopify

Works great! I love the update emails and it has helped me find dead links. I used Clarity before it was a Shopify app, and I went ahead and installed the shopify app for simpler management and it was as easy as approving the connection by clicking a link in an email.

Zensational Gifts

Aug 01, 2025  on Shopify

diffict to install - wants a microsoft advertising account setup - everything is hidden. You don't make t easy to install a simple app

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