Microsoft Clarity: AI Insights is a powerful platform designed to revolutionize the way online retailers understand and improve customer engagement. By unlocking real-time insights, this tool allows businesses to gain a comprehensive view of how visitors interact with their store, from initial browsing all the way to checkout. With its user-friendly interface, Clarity leverages AI to pinpoint friction points within the purchasing journey, helping to identify where potential customers drop off. This actionable intelligence allows businesses to optimize their advertising campaigns, maximize ad spend efficiency, and ultimately recover lost sales. Features like session replays and heatmaps provide a deeper understanding of user behavior, while smart events and conversion funnels help in identifying bottlenecks in the sales process. Fully compliant with GDPR and CCPA standards, Microsoft Clarity seamlessly integrates cookie consent, ensuring a secure and respectful user experience.