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Customer reviews: Microsoft Channel

Develop by Shopify

Reviews (316)

Overall rating
3.9

What Merchants Think

Merchants have mixed feelings about the "Microsoft Channel" app. While some users find it straightforward and commend its ease of use, many express frustration over account issues and poor support service. The feedback varies significantly, indicating contrasting experiences among users.

Key Strengths

  • Easy setup and user-friendly interface.
  • Efficient in syncing products without much hassle.
  • Helpful live support available for setup assistance.
  • Practical for merchants familiar with Microsoft tools.
  • Some users prefer it over Google Ads for ease of use.

Common Concerns

  • Frequent account suspension and difficulty in resolving these issues.
  • Poor customer service and automated responses from support.
  • Problems with integration on Shopify, leading to unexpected app crashes.
  • Complaints about data being accessed prior to account verification.
  • Issues with payment method setup and rejection of valid information.

Final Thoughts

The "Microsoft Channel" app has potential benefits for merchants who can successfully navigate its setup and integration process. However, frequent account suspensions and ineffective customer support have led to significant dissatisfaction among users. While it offers an alternative to Google Ads, resolving technical and support-related issues could enhance its reception and credibility.

The Gorgeous Horse

Jan 12, 2026  on Shopify

Error: bingshoppingtool-t2app-prod.trafficmanager.net’s server IP address could not be found Looks like this app may have been abandoned.

Omni Tech Vault

Dec 22, 2025  on Shopify

Microsoft channel has been a pain at this point because it is very difficult to integrate the app and install it on Shopify for use. I tried installing it and uninstalling it over and over again to see if it continues to work. It FAILS EVER TIME with an error "Error loading accounts: Request failed with status code 400" I tried fixing it over and over again, but it never works. On top of that it WILL NOT INTERGRATE WITH THE SIMPROSYS APP. Because it somewhat cannot find my advertising account. I'm at that point of giving up and moving on. MICROSOFT HAS FAILED. And I think it is due to the fact that it will not integrate with GOOGLE ACCOUNTS. You guys need to do better because you are wasting people's time and their money.

Nutmeg Games

Dec 08, 2025  on Shopify

Product Last Sync Status = "Failed - Internal Error".

Hardcore Catholics

Nov 03, 2025  on Shopify

Extremely frustrating. I signed up for Microsoft Ads using the 'Sign up with Google' link, but the Shopify app DOES NOT allow you to 'Sign in with Google' - it simply says the account doesn't exist. WARNING TO READERS: DO NOT sign up for Microsoft Ads using your Google account! You'll end up in an endless conversion with support reps who don't understand the issue and don't even have the permissions to fix it.

SilikonBackform

Nov 02, 2025  on Shopify

After creating a new Microsoft Advertising account and completing the identity verification process, our account was automatically suspended without any clear explanation. Despite multiple attempts to contact support, we have not received a reasonable or detailed response clarifying the reason for this action. Our appeal was promptly rejected without further discussion or evidence provided. This experience is particularly frustrating given that we have been long-time users of Bing Webmaster Tools for over ten years and are active advertisers with Google, managing over €50,000 in monthly ad spend without any issues. We are deeply disappointed by the lack of transparency, communication, and customer care shown in this matter. While we respect Microsoft’s right to enforce its policies, we believe legitimate businesses should be given at least a fair opportunity to clarify or correct potential misunderstandings.

A Farley Country Attire

Aug 19, 2025  on Shopify

doesnt work properly:(

Spirit of Eden

Aug 07, 2025  on Shopify

As bad as you would expect Microsoft to be. Its a pain to install, and is not even able to track revenue which you obviously need for your campaigns to optimize properly. support ist hell, super slow and not able to help. just avoid this all together.

3D Print Boutique

Jul 22, 2025  on Shopify

Never works! Throws an error, gives no option to change the account you want to use. over complicated integration.

4Boats

Jul 14, 2025  on Shopify

Just wasted my time. I spent 56 minutes with an Microsoft "expert" for nothing. He wasn't able to make it work.

montessori-spielsachen.de

Jul 12, 2025  on Shopify

Leider nicht sehr stabil die App. Habe mich mal mit einem falschen MS Account eingeloggt, seit dem kommt nur ein Screen der mich drauf hinweist dass mein Account nicht aktiv ist und versperrt jede Einstellungsmöglichkeiten. Support hat nicht wirklich eine Ahnung für was die supporten - scheint ein allgemeiner MS Support zu sein - und neuinstallation hilft wohl auch nicht. Schade

The Good Soap

Apr 30, 2025  on Shopify

Awful, trying to connect to Microsoft is a nightmare. I'm not going to bother after trying 5 times. You can keep this app

The Indie Wall

Apr 10, 2025  on Shopify

I was hoping to run ads on Microsoft. In fact, I was excited to reach millions of potential customers. It's been almost two weeks. I've spoken with numerous Microsoft support staff and my account is still locks and the account is still being verified. I've submitted all the required documents, multiple times. I've asked for the documents to be reviewed by support to ensure that they are in good order. Microsoft support, while very professional and polite, can only recite policy back to me. It's interesting. I can copy the policy into a txt doc. upload it into the Microsoft web browser and have it read the policy for me. I'm confused as to what Microsoft support's job is. Rather than create a framework that supports my business, Microsoft has created an obstacle course. Don't count on it. When setting up an ad account with Microsoft plan for a 3 to 5 day account verification process. In addition, you might get your account banned on the day you set up your account, for apparently no reason. In order to get unblocked, you must wait an additional 7 to 10 days. It appears that most people have a smoother onboarding. Just be aware that things can go sideways. when setting up an account you get a marketing strategist that helps you out. In my case I need an account manager to unblock me.

The Indie Wall

Apr 04, 2025  on Shopify

Don't count on it. When setting up an ad account with Microsoft plan for a 3 to 5 day account verification process. In addition, you might get your account banned on the day you set up your account, for apparently no reason. In order to get unblocked, you must wait an additional 7 to 10 days. It appears that most people have a smoother onboarding. Just be aware that things can go sideways. when setting up an account you get a marketing strategist that helps you out. In my case I need an account manager to unblock me.

Island of Anime

Mar 25, 2025  on Shopify

Cannot Connect Microsoft Account, It wont send the code to my email address to sign in.

Lift And Repair

Mar 19, 2025  on Shopify

When I click connect on this section "Connect a Microsoft Advertising Account" it is not going through, it just buffers and doesnt do anything

ProFootballStuff

Jan 07, 2025  on Shopify

I need to update this review. The App cannot even open in my Shop channel, I cannot get ANYONE to answer any questions, and it does not look like this app even works at all.

LAVISHLANDS

Sep 04, 2024  on Shopify

It says theres an issue, when i try to click on the link to solve it and every time it says it bugs to a blank page

Dope Headwear

Jul 31, 2024  on Shopify

This app is beyond garbage. I prefer Google, but figured I would give Microsoft a try and this app does not integrate well with Shopify whatsoever. Literally every button that was clicked would cause the app to crash. I tried to run an ad campaign and input my card and it crashed 5x in a row, which led to my account being locked. I tried to unlock my account by submitting my ID and the upload crashed several times in a row. Then they suspended my account and said we were being "suspicious." Yeah, not thanks. I will keep my advertising on Google and Facebook.

GreenEyes Design

Jul 30, 2024  on Shopify

can't get my info up

Trade-Army

Jul 21, 2024  on Shopify

Does not work. It tells you to login with the account you just used to log in. It repeats forever and you cannot ever fix it.

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