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Microsoft Channel logo

Microsoft Channel

Develop by Microsoft
Free plan available

Grow sales with Product Ads on the Microsoft Search Network.

Real-time reporting
Showcase products
Connect millions
Free listings
Paid listings

About Microsoft Channel

Launched Sep 29, 2019

Categories

Built by Microsoft

Email :

[email protected]

Address

One Microsoft Way, Redmond, WA, 98052, US

Website Privacy policy
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Introduction Video

Description

Easily reach millions of new consumers and grow your business with Microsoft Advertising.

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab. more
  • Grow your business with a large valuable audience
  • Showcase your products with free and paid listings
  • Ensure your success with real time reporting

Pros

  • Easy to set up and navigate
  • Can showcase products using both paid and free listings
  • Connects Shopify merchants with millions of potential customers on the Microsoft Search Network and Microsoft Audience Network
  • Offers free listings that appear on Microsoft Bing Shopping tab and Microsoft Start Shopping tab
  • Real-time reporting to track success

Cons

  • Issues with adding payment methods and account suspensions
  • Connectivity problems and account lockouts
  • Difficulties in creating a Microsoft Advertising Account
  • Customer support requires account connection, which is problematic when experiencing connection issues

Top Helpful Reviews

BULK SERUMS

Apr 06, 2025  on Shopify

Straightforward and simple enough to set up, now we`ll see if it actually generates any additional sales, back in 2021-2022 it was a complete flop didn't generate 1 penny in sales but yea.

The Indie Wall

Apr 04, 2025  on Shopify

Don't count on it. When setting up an ad account with Microsoft plan for a 3 to 5 day account verification process. In addition, you might get your account banned on the day you set up your account, for apparently no reason. In order to get unblocked, you must wait an additional 7 to 10 days. It appears that most people have a smoother onboarding. Just be aware that things can go sideways. when setting up an account you get a marketing strategist that helps you out. In my case I need an account manager to unblock me.

Lift And Repair

Mar 19, 2025  on Shopify

When I click connect on this section "Connect a Microsoft Advertising Account" it is not going through, it just buffers and doesnt do anything

ProFootballStuff

Jan 07, 2025  on Shopify

I need to update this review. The App cannot even open in my Shop channel, I cannot get ANYONE to answer any questions, and it does not look like this app even works at all.

LAVISHLANDS

Sep 04, 2024  on Shopify

It says theres an issue, when i try to click on the link to solve it and every time it says it bugs to a blank page

Dope Headwear

Jul 31, 2024  on Shopify

This app is beyond garbage. I prefer Google, but figured I would give Microsoft a try and this app does not integrate well with Shopify whatsoever. Literally every button that was clicked would cause the app to crash. I tried to run an ad campaign and input my card and it crashed 5x in a row, which led to my account being locked. I tried to unlock my account by submitting my ID and the upload crashed several times in a row. Then they suspended my account and said we were being "suspicious." Yeah, not thanks. I will keep my advertising on Google and Facebook.

Trade-Army

Jul 21, 2024  on Shopify

Does not work. It tells you to login with the account you just used to log in. It repeats forever and you cannot ever fix it.

Adventure Parts, LLC

Jul 08, 2024  on Shopify

Update: I have now spent several hours appealing and calling support. They don't have any real people that work in the department. I would watch out for this app because they are taking a copy of your entire product catalog before they have even verified the account, and in my case they will not even get me a person to talk to. I feel like my data has been stolen from me and there is no one to talk to. I'm not sure what is going on with this app. I setup everything and followed the directions exactly. Right after the account is setup I get an email saying the account is suspended and blocked for unusual activity... This is before I have even done anything at all other than to add a credit card to the account. It says that 1,000 plus variants are submitted and pending but if I click on anything in the account it says my access is blocked. I submitted some kind of appeal not sure what it was where it asked for my business documents. I get a response from support suggesting it will take 10 business days. This is just a time waster. Use Google Shopping and don't waste your time. The support wasted another 20 minutes without any result or changes. I will update my review if and when I can get the products to show up. I have no idea why they would do this when I followed the directions each step exactly! I also had a personal merchant account that I can access under my account without any problems. I am a shopify store with your Microsoft app... what in the world is the problem?

Allmartdeal

Jul 08, 2024  on Shopify

I wish I can give 0 to this channel. none sense!! greedy !!! they offer the free listing tab, and when i click on it, I don't see my products. this channel is strange and useless. what a shame

Adventure Parts, LLC

Jul 05, 2024  on Shopify

I setup everything and followed the directions exactly. Right after the account is setup I get an email saying the account is suspended and blocked for unusual activity... This is before I have even done anything at all other than to add a credit card to the account. It says that 1,000 plus variants are submitted and pending but if I click on anything in the account it says my access is blocked. I submitted some kind of appeal not sure what it was where it asked for my business documents. I get a response from support suggesting it will take 10 business days. This is just a time waster. Use Google Shopping and don't waste your time. The support wasted another 20 minutes without any result or changes. I will update my review if and when I can get the products to show up. I have no idea why they would do this when I followed the directions each step exactly! I also had a personal merchant account that I can access under my account without any problems. I am a shopify store with your Microsoft app... what in the world is the problem?

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