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7.5
Microsoft Channel logo

Microsoft Channel

Develop by Microsoft
Free plan available

Grow sales with Product Ads on the Microsoft Search Network.

Real-time reporting
Showcase products
Connect millions
Free listings
Paid listings

About Microsoft Channel

Launched Sep 29, 2019

Categories

Built by Microsoft

Email :

[email protected]

Address

One Microsoft Way, Redmond, WA, 98052, US

Website Privacy policy
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Introduction Video

Description

Easily reach millions of new consumers and grow your business with Microsoft Advertising.

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab. more
  • Grow your business with a large valuable audience
  • Showcase your products with free and paid listings
  • Ensure your success with real time reporting

Pros

  • Easy to set up and navigate
  • Can showcase products using both paid and free listings
  • Connects Shopify merchants with millions of potential customers on the Microsoft Search Network and Microsoft Audience Network
  • Offers free listings that appear on Microsoft Bing Shopping tab and Microsoft Start Shopping tab
  • Real-time reporting to track success

Cons

  • Issues with adding payment methods and account suspensions
  • Connectivity problems and account lockouts
  • Difficulties in creating a Microsoft Advertising Account
  • Customer support requires account connection, which is problematic when experiencing connection issues

Top Helpful Reviews

Rivete

May 21, 2025  on Shopify

Legitimate And the Only App you will need for Microsoft Marketplace. There are many, but this is the authentic link to your microsoft marketplace and merchant center. It's seamless and easy and there is help in Microsoft Merchant center that's impossible to find anywhere else. They are patient and very rational and I have had instant chat resolution of so many issues. I still have a bit to go in terms of approvals but for 90% of the way, Im approved. Its not a complex maze and connects and you can edit on shopify as you would directly in microsoft. Microsoft also has it's own product studio and something that i'm looking into.

The Good Soap

Apr 30, 2025  on Shopify

Awful, trying to connect to Microsoft is a nightmare. I'm not going to bother after trying 5 times. You can keep this app

Panthera Couture

Apr 27, 2025  on Shopify

I love the Microsoft Channel, they are the best! I give them 10 stars if I could! Keep up the awesome work! Amen to actual humans taking care of products being published. Unlike other Channels that take you out for something you have no idea that you could have done. At least these guys have a clear head and take the time for others. I pray you guys never leave! Thank you for being all you are!!

The Indie Wall

Apr 10, 2025  on Shopify

I was hoping to run ads on Microsoft. In fact, I was excited to reach millions of potential customers. It's been almost two weeks. I've spoken with numerous Microsoft support staff and my account is still locks and the account is still being verified. I've submitted all the required documents, multiple times. I've asked for the documents to be reviewed by support to ensure that they are in good order. Microsoft support, while very professional and polite, can only recite policy back to me. It's interesting. I can copy the policy into a txt doc. upload it into the Microsoft web browser and have it read the policy for me. I'm confused as to what Microsoft support's job is. Rather than create a framework that supports my business, Microsoft has created an obstacle course. Don't count on it. When setting up an ad account with Microsoft plan for a 3 to 5 day account verification process. In addition, you might get your account banned on the day you set up your account, for apparently no reason. In order to get unblocked, you must wait an additional 7 to 10 days. It appears that most people have a smoother onboarding. Just be aware that things can go sideways. when setting up an account you get a marketing strategist that helps you out. In my case I need an account manager to unblock me.

BULK SERUMS

Apr 06, 2025  on Shopify

Straightforward and simple enough to set up, now we`ll see if it actually generates any additional sales, back in 2021-2022 it was a complete flop didn't generate 1 penny in sales but yea.

The Indie Wall

Apr 04, 2025  on Shopify

Don't count on it. When setting up an ad account with Microsoft plan for a 3 to 5 day account verification process. In addition, you might get your account banned on the day you set up your account, for apparently no reason. In order to get unblocked, you must wait an additional 7 to 10 days. It appears that most people have a smoother onboarding. Just be aware that things can go sideways. when setting up an account you get a marketing strategist that helps you out. In my case I need an account manager to unblock me.

Lift And Repair

Mar 19, 2025  on Shopify

When I click connect on this section "Connect a Microsoft Advertising Account" it is not going through, it just buffers and doesnt do anything

ProFootballStuff

Jan 07, 2025  on Shopify

I need to update this review. The App cannot even open in my Shop channel, I cannot get ANYONE to answer any questions, and it does not look like this app even works at all.

LAVISHLANDS

Sep 04, 2024  on Shopify

It says theres an issue, when i try to click on the link to solve it and every time it says it bugs to a blank page

Dope Headwear

Jul 31, 2024  on Shopify

This app is beyond garbage. I prefer Google, but figured I would give Microsoft a try and this app does not integrate well with Shopify whatsoever. Literally every button that was clicked would cause the app to crash. I tried to run an ad campaign and input my card and it crashed 5x in a row, which led to my account being locked. I tried to unlock my account by submitting my ID and the upload crashed several times in a row. Then they suspended my account and said we were being "suspicious." Yeah, not thanks. I will keep my advertising on Google and Facebook.

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