Instacart

Name: Instacart Introduction Video
Uploaded: 2024-04-04T07:00:04Z
Duration: 1 min 33 s
Description: Put your products in front of Instacart’s high-intent consumer

Instacart

Develop by Shopify

Free plan available

Put your products in front of Instacart’s high-intent consumer

Product sync

Sales reporting

Instacart ads

Campaign metrics

About Instacart

Launched Aug 29, 2023

Built by Shopify

Address

10 Mall Road, Suite 301, Burlington, MA, 01803, US

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

Show your products to high-intent consumers who are eager to discover and purchase them.

Instacart is the leading grocery technology company in North America. If any national, regional or local retailers carry your products, some of your sales may come through Instacart. Maximize those sales and increase your reach to Instacart’s users with ad products, self-service tools, insights, and automation. Instacart helps brands of all sizes succeed — from the very large to the mighty upstart. Download the app and get started today.

Set up an Instacart Ads account from within your Shopify merchant dashboard
Sync your product catalog with Instacart
Maximize sales and increase reach with Instacart Ads
Report on your Instacart sales data
Review metrics and KPIs of ad campaigns running on Instacart

Pros

Instacart is the leading grocery technology company in North America, ensuring a large and established customer base
The app allows you to maximize sales and increase reach to high-intent users through ad products, self-service tools, insights, and automation
Supports brands of all sizes, making it inclusive for both large and small businesses
Easy setup of an Instacart Ads account from within the Shopify merchant dashboard
Synchronizes your product catalog with Instacart, ensuring up-to-date inventory and product information
Provides comprehensive reporting on Instacart sales data, offering valuable insights
Allows for the review of metrics and KPIs of ad campaigns, enabling better campaign management and optimization

Cons

The app's functionality is heavily dependent on whether the user's products are carried by national, regional, or local retailers that partner with Instacart
May involve additional costs associated with ad products and promotions, which might not be feasible for very small brands
The performance of ad campaigns can vary, and achieving significant reach might require continuous optimization and investment
User reviews may point to occasional synchronization issues or bugs in the software