Happy Birthday by Union Works

Develop by Union Works Apps

$10-$40

/ Month

28 Days Free Trial

Deepen customer loyalty by celebrating customer Birthdays

Customizable email templates

Analytics dashboard

Birthday email automation

Customer birthday tracking

Personalized discounts

Scheduled sending times

Birthday reminder notifications

About Happy Birthday by Union Works

Launched Jun 22, 2017

Built by Union Works Apps

Email :

[email protected]

Address

86-90 Paul Street, London, EC2A 4NE, GB

Website Support Portal Privacy policy FAQ Document

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Description

Leverage birthdays to create meaningful connections with your customers

The Happy Birthday app is a subtle loyalty program used to celebrate every customer's birthday with a personalised email and optional discount. It provides businesses with crucial zero-party data, which can be leveraged for targeted marketing campaigns and deeper customer insights. A birthday email is a way for Shopify stores of all sizes to deepen customer relationships, enhance retention and personalise marketing efforts, all while celebrating each customer's most personal day of the year.

An end-to-end birthday marketing campaign with minimum ongoing effort
A subtle, cost-effective loyalty program for Shopify merchants of any size
Powering relational eCommerce through birthday collection - via SMSBump and more
Foster a continuous cycle of engagement and insight by sending birthday emails
Foster a continuous cycle of engagement and insight by sending birthday emails

Pros

Enhances customer retention by personalizing marketing efforts with birthday emails
Cost-effective loyalty program suitable for Shopify merchants of any size
Provides crucial zero-party data for targeted marketing campaigns and deeper customer insights
Encourages a continuous cycle of engagement by celebrating customers' birthdays

Cons

The benefit of the app heavily depends on the accuracy of the birthday data collected
Relies on email open rates which can vary by industry and customer base
May not be as effective for businesses with a one-time purchase model
Potential for discount abuse if not properly managed

Top Helpful Reviews

The Handmade Soap Company

Jan 20, 2025 on Shopify

Our company has been using the app since 2023 and it's been great! The interface is extremely straight forward and easy to use. But Stu and the customer service team are what sets the app apart! Quick and helpful guidance!

Moody Fashion

Jan 13, 2025 on Shopify

The app is fantastic – I love it! But the support? Absolutely AMAZING! Super quick and extremely helpful. I can’t recommend it enough.

Bendita

Nov 13, 2024 on Shopify

La app funciona muy bien y Stu está a la orden para cualquier duda o problema que pueda surgir, recomendada.

DryDogs.co.uk

Nov 06, 2024 on Shopify

The app is really good but the customer service is in a different league altogether! I don't use this app in the same way as most people might. My store is a Pet related business and I use this app to collect a dogs name and breed as well as the DOB. Over a few nights, Stu at customer support went above and beyond helping me to add additional features that I needed (metafields etc). Nothing was too much, even when I felt I might be becoming a pain with all my questions. Well done, I wouldn't hesitate to recommend this app to anyone.

San Saru

Sep 18, 2024 on Shopify

The app is great! Just what we needed. The support team is really nice and answers fast, always looking for the confort of the customer.

GIBSONS

Jul 09, 2024 on Shopify

Stu and the team have been great! We needed some assistance due to an issue on our end with historic set ups, and they worked tirelessly to get us up and running. Our conversation rate is fab! Thanks to Stu and the team - great app!

Vape-Dealer

Mar 27, 2024 on Shopify

Such a cool feature for telling our customers how much we love them. But there are still some things that are way better then only the idea behind this app. First of all thank you for such an outstanding support, they realized things from which we never dreamed before. Steve was really motivated to fit the app exactly to our needs and to be honest that really was work! The functions, the design, the customer satisfaction – we love what the app does to us and our customers, thank you guys, thanks Steve!

Foie Gras Gourmet

Mar 20, 2024 on Shopify

Pretty good app and very reactive customer service that will take real action if you encounter an issue

Ximena Kavalekas

Jan 03, 2024 on Shopify

The Birthday app is really amazing. We've been using it for about 2 months and it has been working on the Website and on POS as well. Pretty easy and very intuitive, also their team if you have any issues with, will help to solve it and they really made it work!!!

Metolius Tea

Nov 03, 2023 on Shopify

It's so refreshing these days to have timely, human support. Stu went above and beyond to help me analyze the app's data and pivot my strategy based on the numbers. Thanks Stu and Happy Birthday App!

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