GS Demographics logo

GS Demographics

Develop by GoodSegments

$49-$124

/ Month
  • Built for Shopify
  • 7 Days Free Trial

    Get demographic & psychographic data on all your US customers

    Targeted marketing
    Demographic analytics
    Demographic tags
    Psychographic tags
    Predictive segments

    About GS Demographics

    Launched Dec 22, 2021

    Categories

    Built by GoodSegments

    Email :

    [email protected]

    Address

    41-22 24th Street, 4D, Long Island City, NY, 11101, US

    Website Privacy policy

    Introduction Video

    Description

    Get demographic & psychographic data on your US customers. Income, age, education, gender & more.

    Use demographics and psychographics to take your marketing to the next level. Create more predictive segments. Accurately identify which offers are most likely to convert. Run demographically targeted marketing campaigns across Klaviyo, Attentive, Shopify Email and all your outreach platforms. Increase repeat buyers, reduce churn and increase engagement.

    Use demographics and psychographics to take your marketing to the next level. Create more predictive segments. Accurately identify which offers are most likely to convert. Run demographically targeted marketing campaigns across Klaviyo, Attentive, Shopify Email and all your outreach platforms. Increase repeat buyers, reduce churn and increase engagement. more
    • We tag your customer profiles with their demographic & psychographic information
    • Dozens of demographic tags for age, gender, income, politics, education & more
    • Dozens of psychographic tags for interests in fashion, media, hobbies & more
    • Unlock demographic targeting in Klaviyo, Shopify Email, Attentive & others
    • Demographic analytics platform to understand which offers convert for each group

    Pros

    • Provides detailed demographic and psychographic data on US customers
    • Helps create more predictive customer segments
    • Accurately identifies which offers are most likely to convert
    • Enables demographically targeted marketing campaigns across multiple platforms such as Klaviyo, Attentive, and Shopify Email
    • Aims to increase repeat buyers, reduce churn, and increase engagement
    • Automatically tags customer profiles with demographic and psychographic information
    • Offers dozens of demographic tags for age, gender, income, politics, education, and more
    • Offers dozens of psychographic tags for interests in fashion, media, hobbies, and more
    • Unlocks demographic targeting in popular marketing platforms
    • Comes with a demographic analytics platform to understand which offers work for different groups

    Cons

    • Limited geographic scope, focusing only on US customers
    • Potential privacy concerns with detailed demographic and psychographic profiling
    • Integrations may be complex for users unfamiliar with platforms like Klaviyo or Shopify
    • User experience may be dependent on the accuracy and comprehensiveness of the demographic and psychographic data
    • No information on cost or pricing in the description, which could impact accessibility for smaller businesses
    • Dependency on demographic/psychographic accuracy for marketing effectiveness and ROI

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