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GS Demographics

Develop by GoodSegments

$49-$124

/ Month
7 Days Free Trial

Get demographic & psychographic data on all your US customers

Targeted marketing
Demographic analytics
Demographic tags
Psychographic tags
Predictive segments

About GS Demographics

Launched Dec 21, 2021

Categories

Built by GoodSegments

Email :

[email protected]

Address

41-22 24th Street, 4D, Long Island City, NY, 11101, US

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Introduction Video

Description

Get demographic & psychographic data on your US customers. Income, age, education, gender & more.

Use demographics and psychographics to take your marketing to the next level. Create more predictive segments. Accurately identify which offers are most likely to convert. Run demographically targeted marketing campaigns across Klaviyo, Attentive, Shopify Email and all your outreach platforms. Increase repeat buyers, reduce churn and increase engagement.

Use demographics and psychographics to take your marketing to the next level. Create more predictive segments. Accurately identify which offers are most likely to convert. Run demographically targeted marketing campaigns across Klaviyo, Attentive, Shopify Email and all your outreach platforms. Increase repeat buyers, reduce churn and increase engagement. more
  • We tag your customer profiles with their demographic & psychographic information
  • Dozens of demographic tags for age, gender, income, politics, education & more
  • Dozens of psychographic tags for interests in fashion, media, hobbies & more
  • Unlock demographic targeting in Klaviyo, Shopify Email, Attentive & others
  • Demographic analytics platform to understand which offers convert for each group

Pros

  • Provides detailed demographic and psychographic data on US customers
  • Helps create more predictive customer segments
  • Accurately identifies which offers are most likely to convert
  • Enables demographically targeted marketing campaigns across multiple platforms such as Klaviyo, Attentive, and Shopify Email
  • Aims to increase repeat buyers, reduce churn, and increase engagement
  • Automatically tags customer profiles with demographic and psychographic information
  • Offers dozens of demographic tags for age, gender, income, politics, education, and more
  • Offers dozens of psychographic tags for interests in fashion, media, hobbies, and more
  • Unlocks demographic targeting in popular marketing platforms
  • Comes with a demographic analytics platform to understand which offers work for different groups

Cons

  • Limited geographic scope, focusing only on US customers
  • Potential privacy concerns with detailed demographic and psychographic profiling
  • Integrations may be complex for users unfamiliar with platforms like Klaviyo or Shopify
  • User experience may be dependent on the accuracy and comprehensiveness of the demographic and psychographic data
  • No information on cost or pricing in the description, which could impact accessibility for smaller businesses
  • Dependency on demographic/psychographic accuracy for marketing effectiveness and ROI

Top Helpful Reviews

eugenie

Nov 25, 2024  on Shopify

Ran customer data through the app and returned completely bogus results. Young wealthy people tagged as 65+ and blue collar, Females tagged as Males. Lots of kinks to work out.

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