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Customer reviews: Shopify Flow

Develop by Shopify

Reviews (682)

Overall rating
4.7

What Merchants Think

Merchants have mixed feelings about Shopify Flow. While many recognize its potential to streamline operations through automation, others find it cumbersome and difficult to use, especially without technical knowledge. The lack of certain features, issues with multilingual support, and occasional unreliable performance have been points of frustration for some users. Despite these challenges, certain users find it indispensable and appreciate its capabilities for automating workflows.

Key Strengths

  • Powerful automation capabilities that save time and streamline operations.
  • The ability to set up rules for various conditions, such as fraud prevention and inventory management.
  • The potential to replace other automation tools like Zapier.
  • Free access to features that can bolster store management.
  • The low-code editor that simplifies the creation of custom automations.

Common Concerns

  • Difficult to use for non-technical users, with unclear instructions.
  • Lack of native multilingual support, affecting global merchants.
  • Unreliable performance with certain flows not working as expected.
  • Poor customer support and limited assistance in resolving issues.
  • Some users find it creates more problems than it solves, leading to frustration.

Final Thoughts

Overall, "Shopify Flow" has been a valuable tool for merchants looking to enhance their store operations through automation. However, its potential is marred by usability issues, unreliable functionality, and a lack of support, making it more suitable for those with technical expertise or the patience to work through its complexities. While improvements and additional features could make it a go-to solution for even more users, as it stands, it appeals primarily to those who can fully navigate and leverage its capabilities.

Afibel

Jul 10, 2025  on Shopify

Felix Professional

Jul 09, 2025  on Shopify

XERO Products

Jul 08, 2025  on Shopify

Flow is really cool when you get it to work, but getting it to work is a challenge. The conditions aren't intuitive. For example, I was trying to check if an order was selected for In Store Pickup, and trying to find the right option for Pickup was a struggle. There were so many "delivery option" conditions and only one of them was the right one to make the Flow work. I feel like this was made for the developers of Shopify who know what all the backend names are, and it isn't made for the normal users who aren't familiar with the code.

Basic Apparel - International

Jul 08, 2025  on Shopify

somethings i wish it could do

𝒂𝒍𝒍ESTORES

Jul 07, 2025  on Shopify

Need more flexibility checking and acting just anything I can do in the product admin.

Caffeine Army

Jul 07, 2025  on Shopify

Tem alguns problemas, principalmente não poder duplicar rápido

Darwin's

Jul 07, 2025  on Shopify

It's OK, I like the idea of it and it can do a lot of things but there are some pretty big whole. Needs metafield created, updated or removed triggers for instance and needs better support for inventory changes. The triggers are pretty limiting.

MOTOCLEAN™

Jul 07, 2025  on Shopify

MANSSIIE LONDON

Apr 23, 2025  on Shopify

Everything is amazing , except we require to setup a birthday flow discount, which Flow software does not have.

Zebrasclub

Sep 16, 2024  on Shopify

When it works, it can be beneficial but it doesn't work often, and the support for this app is useless. When you speak with Shopify support, no one seems to know or understand the app. I built a flow that should hold fulfillment orders when a product type it added to an order. Sometimes the flow works, and sometimes it says "Hold fulfillment order Succeeded" but it didn't succeed when you look at the actual order. And no one knows how to help. It's sad because it could be an excellent app!

Adventure Parts

Aug 21, 2024  on Shopify

For some things this works great! For others I am scratching my head as to why it won't. For example, I can take products by vender and add them to a manual collection for use in the tax exclusion zones since for some reason an automatic collection isn't allowed. Works great. But when I want to send an email to a customer that is imported with the tag eBay I am having trouble finding an option to just send a simple email out with a basic text. I have tried using Mail as well but it wants a template and then it adds it to a marketing list but that is not what I want to do. Just a simple email. The last issue is that I have other people adding products and I only want certain vendors products to be available in say Canada. There are options to hide products from channels for example, but nothing to remove the product from a market such as Canada. So you have to remember to select this every time every product any employee adds or it defaults to add it to the Canada market. Very frustrating. Maybe with a few updates this flow app could be really useful. But it is just missing a few variables here and there and functions to be as useful as I was expecting. Seeing as how most of my flows are fixing issues that Shopify has created such as not allowing me to use an auto collection for tax exclusions, I have to use this app. Since they default to add new products to all markets, I need to use a flow to fix it. So really it is annoying that I cannot do what I want to have done.

Fountain Pen Hospital

Jul 12, 2024  on Shopify

Nice for simple things, but missing many really useful Triggers and Webhook like Product type or template

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