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Customer reviews: Shopify Flow

Develop by Shopify

Reviews (682)

Overall rating
4.7

What Merchants Think

Merchants have mixed feelings about Shopify Flow. While many recognize its potential to streamline operations through automation, others find it cumbersome and difficult to use, especially without technical knowledge. The lack of certain features, issues with multilingual support, and occasional unreliable performance have been points of frustration for some users. Despite these challenges, certain users find it indispensable and appreciate its capabilities for automating workflows.

Key Strengths

  • Powerful automation capabilities that save time and streamline operations.
  • The ability to set up rules for various conditions, such as fraud prevention and inventory management.
  • The potential to replace other automation tools like Zapier.
  • Free access to features that can bolster store management.
  • The low-code editor that simplifies the creation of custom automations.

Common Concerns

  • Difficult to use for non-technical users, with unclear instructions.
  • Lack of native multilingual support, affecting global merchants.
  • Unreliable performance with certain flows not working as expected.
  • Poor customer support and limited assistance in resolving issues.
  • Some users find it creates more problems than it solves, leading to frustration.

Final Thoughts

Overall, "Shopify Flow" has been a valuable tool for merchants looking to enhance their store operations through automation. However, its potential is marred by usability issues, unreliable functionality, and a lack of support, making it more suitable for those with technical expertise or the patience to work through its complexities. While improvements and additional features could make it a go-to solution for even more users, as it stands, it appeals primarily to those who can fully navigate and leverage its capabilities.

fellHaus

Jul 16, 2025  on Shopify

Sehr kompliziert

Lola's

Jul 16, 2025  on Shopify

So painful to use, in theory this is a game chnager for shopify, but trying to build and test is almost impossible.

Tested Computer Laptop Parts

Jul 13, 2025  on Shopify

integrate AI

ShopHazelmade

Jul 10, 2025  on Shopify

AOKI GLOBAL Online Store

Jul 10, 2025  on Shopify

テスト送信と本配信でメールHTML構造が異なるためタグが破棄されGmailでレスポンシブされない

Tienda Susana Balbo

Jul 08, 2025  on Shopify

Muy dificil en diferentes lenguajes, algunas veces está en ingles y otras veces en español, el buscador de funciones no funciona bien.

Nonynana

Jul 07, 2025  on Shopify

I appreciate what Shopify Flow tries to do — automating workflows and saving time on routine tasks is definitely valuable. The app is intuitive and integrates well within the Shopify admin. However, there are some limitations that can get frustrating. For example, it can’t interact with certain areas like shipping profiles or some inventory settings, which means you still end up doing manual work for key parts of your store. Also, complex workflows sometimes require trial and error to get right, and the documentation could be clearer. Overall, Flow is a helpful starting point for automation if you have straightforward tasks, but it feels like it could be more powerful and flexible, especially for stores with more complex needs. It’s best suited for automations within Shopify’s exposed API limits. If you rely on automating less common or “hidden” features, Flow won’t cover it yet. For simple order, customer, or product tag automations, it’s worth trying.

Sew House Seven

Jul 04, 2025  on Shopify

I couldn't get my question answered. So I tried to figure out how to get a call back. I had to install Shopify Flo to do it and I still can't figure it out. Meanwhile, I have an angry customer who purchased a gift card and we can't figure out how to use it. I just want help from someone. The chat bot won't even help me.

The Bobbin Robin Shop

Jul 02, 2025  on Shopify

First thing I wanted to do was "Trigger" off a TAG being added to an order. That trigger option does not exist. You can trigger off of a tag being added to a customer but not an order. Categorizing orders using tags is useful and being able to automate based on that action would be considered basic functionality. guess i will look elsewhere

Ukrainian Vibe

Jun 13, 2025  on Shopify

Tech support can't solve error for 2 month already, flow would not be sent. Ticket 57697099

Sara Bauer Boutique

Apr 28, 2025  on Shopify

cancel perfectly good orders as fraud, makes a whole mess

GoGun® USA

Feb 03, 2025  on Shopify

Totally uncool. Very hard to use if your are not IT wiz. It supposedly replaces fraud filter which worked perfectly well and impossible to migrate because Shopify Instruction don't work

Benfida

Jan 13, 2025  on Shopify

We are deeply concerned about Shopify’s transition to Shopify Flow for abandoned cart emails, which has significantly impacted merchants operating in multiple languages. The previous notification system handled multilingual workflows seamlessly, allowing businesses to provide localized experiences for their customers. However, Shopify Flow lacks native multilanguage support, forcing merchants to adopt a more complex and less effective solution. This abrupt change disrupts established workflows, increases the effort required to manage simple tasks, and risks alienating customers who receive communications in the wrong language. We urge Shopify to reintroduce native multilanguage capabilities or provide flexibility to continue using the previous system, ensuring that all merchants can maintain high standards of customer engagement and trust.

Epic Lounge by HRM

Oct 25, 2024  on Shopify

NIGHTMARE... I very rarely right reviews and negative ones at that. I have never found something that should be so simple a challenge. Shopify staff can't help because we can't speak to them directly. If you want automations for emails and sales, I would spend your time with another program. I have spent to much time on something so simple, with very little success.

Bing Bang

Oct 08, 2024  on Shopify

Create more problems in your life than solutions

Infinite Craze

Oct 08, 2024  on Shopify

Product hide flow not working.

Miss Dlux

Oct 06, 2024  on Shopify

The worst app ever, it's very difficult to used, I don't know why Shopify take this bad decision to use this app! instead of many apps that provide better experience

Perfumes

Oct 06, 2024  on Shopify

Difficult to manage, unclear information whether the flows works or not, no saved notifications what flows have been sent out or used.

Ferri Seeds

Aug 08, 2024  on Shopify

Don't suggest this app. Once you get it you can't edit emails the old way ever again (with code). You can't go back. Since starting using this app the abandoned cart email success rates have dropped drastically. Wish we had never installed the app. I wish shopify would allow us to go back and edit emails the original way.

Lifestyle Travel Trading

Jul 08, 2024  on Shopify

It is great that this is free and I hoped to get more automated. I set up low on stock we with a level below 20. I get bombarded everyday with advice on low stock for every variant. Stock is low only 3952 in stock Crazy so have to find another as not stable. Also out of stock for archived products

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