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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,769)

Overall rating
3.9

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

Lilli Collection

Jun 12, 2025  on Shopify

There is a constant message to verify my business details. I attempt to verify and get the same message every time that this is not longer an issue. But 2-3 days later get the same message. Meanwhile, both apps are working. I do not understand.

LV Plantas

Jun 11, 2025  on Shopify

I find it hard to set up. I wish it was easier to organize product by category.

MERCIVIE

Jun 11, 2025  on Shopify

Haven's Heaven Boutique

Jun 10, 2025  on Shopify

It has been 3 months and my shop is still in review for both Instagram and Facebook

Cowhide and Conchos

Jun 07, 2025  on Shopify

Nice, but too many "bugs"

WEST

Jun 06, 2025  on Shopify

It is very hard to navigate facebook and shopify. There's not clear instructions. As a boutique owner I want everything to go thru shopify. I'm unsure of which emails from facebook are spam or are legit.

Sassen Fashion

Jun 06, 2025  on Shopify

It is not working! I am not able to update my catalog?

Pneuma

Jun 04, 2025  on Shopify

Muy engorrosa de configurar, poco intutitiva. Muchos menus y submenus... se necesita ser un experto para confirgurarla de forma correcta, muy mala

Eclat

Jun 02, 2025  on Shopify

StavesArt

Jun 02, 2025  on Shopify

Keeps telling me my shop is suspended because of lack of information however does not provide any information about what information to provide or where to provide it.

Hopla3d

May 28, 2025  on Shopify

At first glance it's good, it promises to make it work. But it really underdelivers. You still have to do many things in the meta account, which is terrible, I mean astoundingly terrible. I am new to this but I'm a developer and I still don't understand anything on it. Not shopify's fault, but I really thought the facebook and instagram app would handle all of this nonsense for me. It doesn't. Now I have a semi-connection and I don't know what to do to make it work, neither what it is supposed to do if it can't do that, great.

Desechables Chiguayante

May 28, 2025  on Shopify

mas o menos se desconecta de cuando en vez de Shopify

Cardsmartct

May 25, 2025  on Shopify

Boïa

May 24, 2025  on Shopify

Jokers Wild Intimates

May 24, 2025  on Shopify

trying to integrate the stric BS rules of Meta to sell your items is crazy. Using stock photos from the distributor of a bikini gets flagged as a violation of there sexual policy. Yet if you "SPONSOR" a meta ad. It gets approved. Look at Playboy or victoria secret.

FURRYFAVES

May 22, 2025  on Shopify

had so much problems connecting the 2 platforms, ended up calling both Meta and Shopify. Just had to uninstall and install the FB app on Shopify to make it work. but was a real headache at first.

Real Reps NY

May 15, 2025  on Shopify

very difficult to set up

EbloomsDirect

May 15, 2025  on Shopify

me han pedido verificarmi negocio he subido los documentos varias veces y lo vuelven a pedir.

Shop Lois

May 15, 2025  on Shopify

My Shopify account has been review for over 3 months. I have reached out to Facebook many times and I still don't know what the issue is. Still waiting.

Griptail

May 14, 2025  on Shopify

The app has a bug that doesn't allow me to verify my business even though the store is already live and approved. After submitting my biz info, a verification code lands in my email but the screen never changes for me to type in that code.

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