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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,490)

Overall rating
3.9

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

Pneuma

Jun 04, 2025  on Shopify

Muy engorrosa de configurar, poco intutitiva. Muchos menus y submenus... se necesita ser un experto para confirgurarla de forma correcta, muy mala

Eclat

Jun 02, 2025  on Shopify

StavesArt

Jun 02, 2025  on Shopify

Keeps telling me my shop is suspended because of lack of information however does not provide any information about what information to provide or where to provide it.

Hopla3d

May 28, 2025  on Shopify

At first glance it's good, it promises to make it work. But it really underdelivers. You still have to do many things in the meta account, which is terrible, I mean astoundingly terrible. I am new to this but I'm a developer and I still don't understand anything on it. Not shopify's fault, but I really thought the facebook and instagram app would handle all of this nonsense for me. It doesn't. Now I have a semi-connection and I don't know what to do to make it work, neither what it is supposed to do if it can't do that, great.

Desechables Chiguayante

May 28, 2025  on Shopify

mas o menos se desconecta de cuando en vez de Shopify

Cardsmartct

May 25, 2025  on Shopify

Boïa

May 24, 2025  on Shopify

Jokers Wild Intimates

May 24, 2025  on Shopify

trying to integrate the stric BS rules of Meta to sell your items is crazy. Using stock photos from the distributor of a bikini gets flagged as a violation of there sexual policy. Yet if you "SPONSOR" a meta ad. It gets approved. Look at Playboy or victoria secret.

FURRYFAVES

May 22, 2025  on Shopify

had so much problems connecting the 2 platforms, ended up calling both Meta and Shopify. Just had to uninstall and install the FB app on Shopify to make it work. but was a real headache at first.

Real Reps NY

May 15, 2025  on Shopify

very difficult to set up

EbloomsDirect

May 15, 2025  on Shopify

me han pedido verificarmi negocio he subido los documentos varias veces y lo vuelven a pedir.

Shop Lois

May 15, 2025  on Shopify

My Shopify account has been review for over 3 months. I have reached out to Facebook many times and I still don't know what the issue is. Still waiting.

Griptail

May 14, 2025  on Shopify

The app has a bug that doesn't allow me to verify my business even though the store is already live and approved. After submitting my biz info, a verification code lands in my email but the screen never changes for me to type in that code.

proservestore

May 12, 2025  on Shopify

malesed yeterli doneye sahip değil shopifyda

D-myth SG Store

May 09, 2025  on Shopify

OK

Quantum Paint

May 07, 2025  on Shopify

Connecting to my store to my facebook and instagram has been an impossible task! I have done it over a dozen times providing all they ask. Review for two days and sometimes it goes live, sometimes denied. Either way I get a store suspended after using either method. No explanation, except an inaccurate one.

Flour Shop

May 07, 2025  on Shopify

This sales channel needs to integrate better with Shopify checkout options or apps. When they switched to prevent linking out to shopify for checkout, they also decreased sales for stores like mine since the Meta checkout lacks certain features. I can't distinguish between delivery and shipping, or most importantly, there is no date picker to pick shipping dates (which is essential to my type of business). This would be super easy to do (I can code my own date picker with little coding knowledge), yet is not implemented for some reason. Also, the shipping settings in the app don't show correct rates (if you have live rates), items, etc, so you always have to check the store in the Instagram app to make sure it's working correctly. There needs to be a better way to do this.

Blue Pepper

May 07, 2025  on Shopify

complicated

OxiLuna

May 05, 2025  on Shopify

I really like interacting on Facebook, but the only thing that disappointed me was that I created a business account half a year ago to start selling online. However, when I set up the page, I was banned from the platform (before I started posting anything). However, I can't log in to this account, but the business page I created is still publicly available on the platform, including my website address. I created a new account and business page again, but the old page still exists! This makes users feel sorry and the brand is unprofessional! Why aren't banned accounts removed from the platform immediately? And what's the point of that? This is a kind of unprofessionalism for us, including the unprofessionalism of the brand, and the unprofessionalism of the platform, without stability and measures. I'm not denying the rules of the platform, but since the account doesn't comply with the platform rules and is banned, the platform should permanently remove the account instead of keeping it. This is not user-friendly to all users, creators, platforms. This not only temporarily uses space, but also misleads users into searching for an account that is basically impossible to be active. It doesn't make sense!

Vioré

May 04, 2025  on Shopify

Kompliziert. tiktok einfacher

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