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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,769)

Overall rating
3.9

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

Bakery Wholesalers

May 30, 2025  on Shopify

It is almost impossible to fix things through FB because their "help" processes are incomplete, don't cover all scenarios, and are buggy. E.G. I can't use my account because their verification forces my to verify myself through one path only. I can't complete this process because it only uses my OLD cell phone number. I can't login or run more ads because of this error AND there are no people to speak with and get help.

Ruckbear

May 30, 2025  on Shopify

Unable to get shop verified without any reason and no way to get it verified. Only get a general message from support with no help or solution at all. Frustrating!

Iron Angel Leather

May 30, 2025  on Shopify

I've spent 2 years sending and uploading every single business entity and tax document we have in our possession and still cannot get the facebook and instagram sales channels linked up. This app doesn't work.

Spades Life Marketplace

May 29, 2025  on Shopify

I cannot set up my instagram. Its been weeks and no success.

WILDE

May 29, 2025  on Shopify

I would give zero stars if it's possible. Meta can't connect to my Shopify for months now. And I can't get support if I am not connected to my account. Are you kidding me?

Modern Rascals

May 28, 2025  on Shopify

Fairly useless channel. Things keep getting disconnected. When I try to reconnect I only get error messages. I'm too worn out to continue to provide free QA services to large corporations. Y'all can monitor your own logs to figure out where things are going wrong and fix it.

OrthoCervicalPillow™ Neck & Back Support Pillow™

May 28, 2025  on Shopify

It is very sad to do business with facebook due to constant rejections despite products being compliant. Also, ads keep getting rejecting and facebook seems to blame their technology. It is total headache to do business with facebook.

Seta Burguer

May 28, 2025  on Shopify

es imposible conectar la cuenta

Swing Design

May 28, 2025  on Shopify

being forced to have checkout on FB and Instagram causes loss of sales and adding on warranties, upsells etc. Should put it back to the way i was where checkout was through the site

Timothy De Clue Collection

May 28, 2025  on Shopify

Gravure Jewelry

May 26, 2025  on Shopify

Gennemgang af profilerne tager en evighed, og stadigvæk ikke gennemgået

Sohopet

May 26, 2025  on Shopify

no puedo vender a través de Instagram

Maas Colors

May 26, 2025  on Shopify

Es una locura, no consigo conectar el pixel

California Wallpaper

May 25, 2025  on Shopify

Kinnie LLC

May 24, 2025  on Shopify

the worst system out there

Território de Ofertas

May 24, 2025  on Shopify

Não conecta o código de base do Pixel da Meta ao Pixel do Meta ?

The Anime Village

May 24, 2025  on Shopify

I have changed addresses and provided proof of it, but it seems like this system does not get it. Now someone in an address that i have not lived for over 6 years will get my company mail and returns.

Zicana Boutique

May 24, 2025  on Shopify

terrible experience

SERENE

May 23, 2025  on Shopify

So very difficult to connect and set up pixels to work in the ads. Meta keeps circling in a loop to the Shopify page without actually connecting. Facebook ads support is unbelievably horrendous. I have no idea how such a big multi billion dollar company functions like this.

From The Andes

May 23, 2025  on Shopify

so many bugs, you can't open the app without having to close unnecessary windows, never know when something is wrong.

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