Shopify Facebook App Review: Features, Pros & Cons

Customer reviews: Facebook & Instagram

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,653)

Overall rating

3.9

5

3,718
4

674
3

369
2

186
1

733

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

Enhances sales by reaching broader audiences on Facebook and Instagram
Simplifies product synchronization and ad management
Intuitive interface for seamless navigation and engagement
Effective in boosting sales and engagement for some merchants
Affordable ad pricing for small businesses

Common Concerns

Difficulties with account setup and store integration
Lack of responsive customer support and unresolved technical issues
Frequent re-verification and approval delays
Challenges with inventory management and catalog visibility
Perceived inefficiency and unfriendliness of the user interface
Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

Ironhead Golf Live

Apr 26, 2025 on Shopify

Just so much trouble getting it to work. Otherwise I would give it a good review! Thank you

American Deadstock

Apr 26, 2025 on Shopify

The absolute worst product.

O-SOME TASTE

Apr 26, 2025 on Shopify

#moi Colibri

Apr 26, 2025 on Shopify

Incompréhensible!

FATTIMIEI

Apr 26, 2025 on Shopify

Terrible en europa, no funciona nada!!!!

Low Class Cycle Supply

Apr 25, 2025 on Shopify

Meta is absolute garbage when it comes to customer service. I have been trying to connect my shop AND pay for ads for over a week. I have contacted support 2x per day at this point and still nothing. TRASH

Ultimate Pool Tools

Apr 24, 2025 on Shopify

Windrift Woodworks

Apr 24, 2025 on Shopify

Blanc Noir Online Store

Apr 24, 2025 on Shopify

The returns are a NIGHTMARE and have to be manually done

TradingCardSets.Com

Apr 24, 2025 on Shopify

Analytics are way off. I’ve verified traffic from paid Facebook / Instagram ads, yet the app still reports **zero** views and activity. Meta support brushed it aside, claiming my ads simply “don’t work.” If the tracking can’t register real, paid traffic, it’s useless for performance analysis.

The March Initiative

Apr 23, 2025 on Shopify

Ingenting fungerar och man får hela tiden felmeddelanden som: "Sorry, something went wrong. We're working on getting this fixed as soon as we can. Go back" Jag har spenderat timmar på att försöka lösa det, men hamnar bara i en loop av värdelösa hjälpsidor

Marsel Delights UK LTD

Apr 22, 2025 on Shopify

FnC workshop

Apr 20, 2025 on Shopify

each time you have app update, mess my store

Pose Posture Correctors

Apr 19, 2025 on Shopify

Swalty Scents

Apr 19, 2025 on Shopify

Not worth the $$ as i dont have the ability to tag products, i am relying on people seeing the ad, then going to my page to access my website. I have ran several and have not gotten a single sale.

Golden Prints & Paws

Apr 18, 2025 on Shopify

Werkt niet

Corinne & Crowley

Apr 16, 2025 on Shopify

Cannot get my business verified

Mondergo

Apr 15, 2025 on Shopify

"I've been trying for hours to modify my product. Despite changing the description six times and ensuring there are no medical terms, Facebook still refuses it. It's very frustrating!" here's my product name: Ceinture de Dos Ajustable – Maintien Léger & Confort Optimal

Clickbuy

Apr 15, 2025 on Shopify

i ma not able to recconect my catlog

WeekendFrontier

Apr 14, 2025 on Shopify

Facebook & Instagram make it difficult to find my store as I can't connect it to my Facebook account that has all my friends, but had to start a "page" for my shop then not only do I have to grow my facebook account, but I then have to hope that all my friends will like my "page" and decide to follow that too so I have two Facebook accounts to manage instead of just one. My shop is completely invisible on Instagram, not searchable, not findable. I feel like this shopify app is a complete waste of money, not a single sale or view has come from this app.