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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,445)

Overall rating
3.8

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

Rodolfo Medina

May 06, 2025  on Shopify

Terrible app doesnt not help or make it easy to sync always gives errors and no help at all.......

Endurance kollective

May 05, 2025  on Shopify

Simply Terrible!

Kyren Store

May 05, 2025  on Shopify

Facebook and Instagram shops do not work in Iraq.

Friends Of Cabrillo Aquarium

May 05, 2025  on Shopify

unable to open help chat

Pindot Fashion

May 05, 2025  on Shopify

When I try to connect my Facebook page to Shopify, I receive an error message stating that I am not the page account's admin. However, I am certain this is not true. Its very bad system and no any supporting for us.

Electric Dollhouse

May 05, 2025  on Shopify

Facebook makes it difficult if not IMPOSSIBLE to FIND, Locate & Talk to customers without having to dig through the back end to only accidently stumble across the tools they need to sell properly. EVERYTHING SHOULD GO THROUGH SHOPIFY!!! Facebook Shop is not set up properly. And most people do not ever end up seeing customer inquiries or orders half the time! It's annoying. Again - everythiong should go through Shopify!

Trinity Graphics Inc.

May 04, 2025  on Shopify

The automated system doesn't recognize documents uploaded to verify your store. Get ready to spend HOURS trying to get anything sorted out. BIG PITA.

White Light Candle Company, LLC

May 03, 2025  on Shopify

i still don't have this working and it has been a huge pain

Zoa Engineering

May 03, 2025  on Shopify

Poorly integrated with meta business suite. Difficult to navigate. Difficult to sync products with Shopify. Frustrating UI. Not intuitive. An example of Meta's social media monopoly allowing it to put out a crappy product without suffering any consequences.

The Stylish Sloane

May 03, 2025  on Shopify

Trash, so hard to navigate between account and Shopify requirements

Shop & Giggles

May 03, 2025  on Shopify

I've spent so much money advertising on Facebook and Instagram for Months and not one sale.

Locked Eyewear

May 02, 2025  on Shopify

Terrible, hard to use, lots of problems

Titan Gauntlets

May 01, 2025  on Shopify

Horrible

Galloping Glitter Equestrian

May 01, 2025  on Shopify

if there is a issue it would be nice for us to be able to fix it instead of you just shutting our account down

Heart EDM

Apr 30, 2025  on Shopify

This app triggered an 'automation' violation in my Facebook Business Suite. Disabling/restricting my Facebook Ads and Business account without any recourse from Facebook. Now I can't connect Shopify or run any ads. Garbage!

kristinmagrit

Apr 30, 2025  on Shopify

Lets face it no one would use this if there was an alternative. interface is clunky and full of bugs.

Bazaar Design Style

Apr 29, 2025  on Shopify

app was incredibly difficult to deal with. it was not intuitive at all, had bugs EVERYWHERE, add was a nightmare trying to connect to. For the love of god please fix and simplify this. the connect account butting was totally broken. being able to use these seamlessly is very important. Also, i find the main Meta page to be WAY too cluttered. its impossible to navigate and find what you are looking for and the walk through and tutorials are outdated and don't help much due to all the changes.

VOCLA

Apr 29, 2025  on Shopify

We set up the app, it synchronised every product and then our Commerce account got banned on Facebook. Permanently banned. 14 years of work down the drain!

Homu

Apr 29, 2025  on Shopify

AWK Flagship e.U.

Apr 29, 2025  on Shopify

Leider können wir keine gute Bewertung abgeben. Würde die App wie vorgesehen funktionieren, würden wir 5 Sterne vergeben. Da Shops aus Österreich jedoch nicht mehr unterstützt werden, ist die App für uns kaum noch sinnvoll. Trotz hoher Werbekosten werden Werbekonten ohne ersichtlichen Grund eingeschränkt. Das erschwert die Arbeit für Shops in Österreich erheblich. Im Vergleich: Bei TikTok können zumindest kostenlos Produktlinks zu Videos hinzugefügt werden – bei Meta hingegen muss man für den blauen Haken bezahlen, um überhaupt zwei Links setzen zu dürfen.

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