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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,769)

Overall rating
3.9

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

On The Rugs

Jul 19, 2025  on Shopify

not working very well

My Store

Jul 18, 2025  on Shopify

Very bad App, it didn't work properly and it wasted my lots of time and money. This is no. 1 App to waste your time and money. And Facebook doesn't refund your Ads money which didn't give you any results due to pixel not working properly.

FreshShopStore

Jul 18, 2025  on Shopify

This is a FRAUD APP, My lots of money & time got wasted on facebook Ads due to pixel not working properly. Money deducted but no result, now I don't want to use this pixel and facebook Ads.

Stanwells Kids

Jul 16, 2025  on Shopify

I’m facing an issue with the Facebook & Instagram application. I recently noticed that after installing it, there is no option to reconnect an existing catalog. The app automatically creates a new catalog instead. Please add an option to connect or assign an existing catalog during setup. This feature is essential for those who already have a catalog set up.

FreshShopStore

Jul 15, 2025  on Shopify

My lots of money & time got wasted on facebook Ads due to pixel not working properly. Money deducted but no result, now I don't want to use this pixel and facebook Ads.

Warm Vibes Custom Candles

Jul 14, 2025  on Shopify

i haven't received any sales since i installed this app

ALCHEMY HOLISTICA

Jul 14, 2025  on Shopify

terribel experience, could not even see the app on page or install it. tried everything possible. to having to spend extra money to find someone to code it into shopify.

Wool and Dye Works

Jul 14, 2025  on Shopify

Swift pain in the arse to use. Still working on getting things to work..perhaps I'll change my opinion at a later date

Sopow Art

Jul 14, 2025  on Shopify

awful

STGSPORTS

Jul 14, 2025  on Shopify

I can't connect Meta to the shop... frustrating!

Travel Wear Miro

Jul 14, 2025  on Shopify

Una MIERDA... se desconecta cada 4 meses aprox!

kali

Jul 13, 2025  on Shopify

Absolutely impossible! A nightmare experience every time I try to even connect to meta via SHOPIFY. The hours I have spent mucking about with it. And then I totally ignore it for months as it is so soul sucking until I have to do it again because my products have disappeared. It used to be seamless when it was just SHOPIFY and Instagram.

Bear Tees

Jul 12, 2025  on Shopify

horrible experience with meta pixel, facebook is total shit

Paws and Home Creations

Jul 10, 2025  on Shopify

I am having a bad experience. I have several issues within meta business suite with mt catalog when running ads and tagging post. I have been trying to get this resolved for two months. The newest problem caused me to stop all ads because I am wasting money if my catalog is not functioning as it should. I cannot get anyone to follow through and help me. This has a substantial impact on my ability to make sales and I have spent thousands on ads. I had a call scheduled today and never received that call. I am very frustrated as facebook ads was the only place I was advertising and then these critical issues appear and no one can help me. I spent 4 hours yesterday waiting for help and 12 hours of my day was wasted on this issue and today I don't get that scheduled call. I don't even know how to move forward now. So much time and energy wasted over the past couple months and all I need is these issued fixed. I get bounced around from tech support person to another person only to be doing the same things over and over with no resolution. I am frustrated and cannot do these chats as they are not effective. I was very excited about this new venture and was getting sales and now I am shut down because I cannot get the help I need from facebook. I cannot even call someone or open a new chat. They want me to sit in front of a computer for hours just waiting for someone to rejoin the chat. This is a terrible experience and lots of money was wasted and my latest campaign is no longer listed.

NJS Premium

Jul 10, 2025  on Shopify

Wasted hours trying to connect facebook and instagram business accounts. Both are not working, instagram for some reason is not even connecting. when i press connect account it doesnt give me even option for instagram- it goes directly to facebook. Please sort it out or give me guidance how to do it. Accounts are linked in facebook and when i post smth it goes to both automatically.

Clutch

Jul 09, 2025  on Shopify

Rijk aan bereik

Jul 09, 2025  on Shopify

`blijft maar in beoordeling

Lanna Coffee Co.

Jul 08, 2025  on Shopify

App doesn't work as marketed. We've had sales via Instagram however we're unable to capture payments. FB support is also very unhelpful.

Chin Studio

Jul 08, 2025  on Shopify

Funciona realmente mal. Esta lleno de bugs. Figura la tienda integrada pero no figura en eventos y en el test indica que no hay pixel vinculado (cuando en mi chrome pude verificar que si). El catalogo que se muestra en Meta no sigue el orden de precio de productos y no se puede modificar. Muy mala experiencia de usuario

Conscious Poppy

Jul 07, 2025  on Shopify

This app is your worst nightmare!

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