Shopify Facebook App Review: Features, Pros & Cons

Customer reviews: Facebook & Instagram

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,445)

Overall rating

3.8

5

3,728
4

679
3

372
2

190
1

759

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

Enhances sales by reaching broader audiences on Facebook and Instagram
Simplifies product synchronization and ad management
Intuitive interface for seamless navigation and engagement
Effective in boosting sales and engagement for some merchants
Affordable ad pricing for small businesses

Common Concerns

Difficulties with account setup and store integration
Lack of responsive customer support and unresolved technical issues
Frequent re-verification and approval delays
Challenges with inventory management and catalog visibility
Perceived inefficiency and unfriendliness of the user interface
Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

b.WiLdER bOUTiQUE

Sep 18, 2025 on Shopify

Can't get it to work. I have tried for over 6 months

STRENDING

Sep 17, 2025 on Shopify

En "APLICACIONES Y CANALES DE VENTA", la aplicación me pide que debo revisarla, pero al hacer CLIC nada sucede. Además, no estoy pudiendo crear un nuevo catálogo de anuncios y creo que es debido a esta revisión que no puedo continuar haciendo. Solicito ayuda por favor.

Foxfurn

Sep 11, 2025 on Shopify

Health Pro-Tec GmbH

Sep 06, 2025 on Shopify

nuWay Ag

Sep 05, 2025 on Shopify

Horrible. Just horrible experience.

LU'BOHN

Sep 05, 2025 on Shopify

NOT WORKING

Kayze

Sep 01, 2025 on Shopify

it doesnt work

Kat Maconie

Sep 01, 2025 on Shopify

Does not connect properly and META team is not able to help. Sincerely disappointed in this lack of accountability.

Oxelvia

Aug 30, 2025 on Shopify

Bedford Archery

Aug 29, 2025 on Shopify

useless. support is useless. the pixels never connect its just brutal

Moore Jesus Apparel Store

Aug 25, 2025 on Shopify

I cannot disconnect my Facebook account this is kinda crazy!!!!!

My Seoul My Skin

Aug 23, 2025 on Shopify

My store is live but I have neverf seen my store. I was told it was mobile only so I logged into a different account but still nothing. I just found it to be a very poor experence and I have corrently given up on Facebook and instagram and have been concentrating on the others.

Exotic Human

Aug 22, 2025 on Shopify

Stoner Girl

Aug 22, 2025 on Shopify

doesn't[t fucking work. most irritating night of my life. you guys suck.

vault andzn

Aug 19, 2025 on Shopify

oreaceitedeoregano

Aug 18, 2025 on Shopify

no puedo agregar mi portafolio comercia, cuando le doy a conectar no me aparece nada

SLEEK

Aug 11, 2025 on Shopify

Komanche Raiders

Aug 07, 2025 on Shopify

Will not sync my catalog & very vague with how to achieve this. Many hours over many days waisted, still no answer in sight!

Haute Caviar

Aug 04, 2025 on Shopify

NOBS BRAND

Aug 04, 2025 on Shopify