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8.2
EQL: Launches and Drops logo

EQL: Launches and Drops

Develop by Shopify

$49

/ Month
14 Days Free Trial

Effortlessly launch products: Fair, bot-free, and engaging customer experiences.

Flexible launch types
Customizable launch blocks
Draft order generation
Bot mitigation security
Exclusive launch tools
2 Reviews
8.2
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About EQL: Launches and Drops

Launched Feb 10, 2025

Categories

Loyalty and reward

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

Launch special products with Draws and reward fan loyalty with Exclusive Access to limited releases.

Run product launches the way they’re meant to be: engaging, fair, and memorable. Whether you're launching limited editions, brand collabs, or your latest high-demand merch releases, EQL stops the bots and drives more connection. Use powerful mechanics like Draws, Exclusive access, and Exclusive first come, first served launches to get the flexibility and control you need to drive engagement and reward your loyal customers.

Run product launches the way they’re meant to be: engaging, fair, and memorable. Whether you're launching limited editions, brand collabs, or your latest high-demand merch releases, EQL stops the bots and drives more connection. Use powerful mechanics like Draws, Exclusive access, and Exclusive first come, first served launches to get the flexibility and control you need to drive engagement and reward your loyal customers. more
  • Flexible launch types: Draws and Exclusive access launches — all from one app.
  • Notify Me functionality to gauge demand and plan inventory strategically.
  • Fully customizable launch app blocks that can be added directly to your theme.
  • Automatically generated draft orders: reduce your manual workflow and save time.
  • Advanced bot mitigation security and entry rules to give real fans a fair shot.

Pros

  • Offers a 90-day trial with zero subscription fees when installed by a specific date.
  • Provides engaging and memorable product launch experiences.
  • Prevents bot interference to ensure fair launches.
  • Supports various launch types like Draws and Exclusive Access for flexibility.
  • Allows for customizable launch app blocks to be added directly to themes.
  • Automatically generates draft orders, saving time and reducing manual workflows.
  • Advanced bot mitigation security and entry rules ensure fairness.
  • Simplifies exclusive launches, catering to growing brands.

Cons

  • Requires integration with Shopify, limiting use to Shopify users.
  • Time-limited offer for subscription fee waiver may pressure potential users to install hastily.

Top Helpful Reviews

Swag Golf Co

Jan 17, 2026  on Shopify

EQL has been a strong partner for us. We use it to run exclusive access launches and lotteries, and it helps ensure everything is handled in a fair, transparent way for our customers. We’ve been working with EQL for over three years now, and it’s become a reliable part of how we manage high-demand drops. The Shopify integration is seamless, which makes life easier for our team and keeps the customer experience smooth. As our launch strategies have evolved, EQL has scaled with us and continues to deliver. It’s a solid tool we trust and plan to keep using.

Social Status

Nov 13, 2025  on Shopify

The Shopify x EQL app has been a great addition to our business! Being able to offer exclusive access to limited groups with ease has increased both the diversity of our consumers and overall user engagement. The step-by-step setup process makes creating launches simple, and helpful prompts appear if any errors occur. Whenever we’ve needed assistance, support has been quick to guide us in the right direction. With clear resources available, every question has an answer. This app has empowered us to offer unique promotions on products we might not have featured otherwise—driving success across our websites. We’re excited to keep using it and to see the continued impact it has on our company.

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