Easy Pixel

Develop by Shopify

$9.99

/ Month

14 Days Free Trial

Easily add pixels to track conversions from various platforms

One-click installation

Page views tracking

Order conversions tracking

Multi-pixel support

Server-side api

About Easy Pixel

Launched Jul 12, 2021

Built by Shopify

Address

Albany, NY, US

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Easy Pixel allows you to easily install page views on your store and Order Conversions tracking pixels from Shopify's checkout with no additional code, in just one-click. Easy Pixel currently support the following platforms: * Facebook (multi-pixel) * Facebook Conversions API (Server-side against ad-blockers and browser restrictions) * Google Tag Manager (GTM-XXX) * Google Analytics Tracking (UA-XXX) * Google Ads conversion (AW-XXX) * Google Ads "Purchase" Conversion Label * Twitter...

Pros

Easy installation: Allows for one-click installation of tracking pixels without additional code
Platform support: Supports multiple major platforms like Facebook, Google, and Twitter
Comprehensive tracking: Supports Facebook Conversions API to overcome ad-blockers and browser restrictions
Integration with Shopify: Seamlessly integrates with Shopify's checkout for order conversion tracking

Cons

Limited platform details: Specific support for some platforms is not fully detailed
Redundant information: Repeated description in the app's listing may indicate lack of clarity or updates
Potential complexity: Users unfamiliar with tracking pixels might find the initial setup complex despite the one-click feature