Compose ‑ A/B Testing

Develop by Shopify

Free plan available

No code A/B testing and conversion rate optimization

Landing page testing

Product page testing

Audience segmentation

Unlimited variants

No-code testing

Theme split testing

Code editor tests

Unlimited experiments

Custom trigger conditions

About Compose ‑ A/B Testing

Launched Aug 12, 2024

Built by Shopify

Address

114 W. 17th Street, New York, NY, 10011, US

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Description

Flexible, no-code A/B testing designed to scale with your business and adapt to your CRO budget.

Compose offers simple, no-code A/B testing to optimize your website. Effortlessly split test themes or templates with unlimited variants, giving you maximum flexibility to lift conversion rates and gain customer insights. Compose is a user-friendly, affordable alternative to Convert, AB Tasty, VWO, and Optimizely, with advanced settings for any level of A/B testing needs.

Theme testing for sitewide changes like navigation and branding updates
Split test product pages, landing pages, collections, and more
Code editor for A/B/n tests with Javascript variants
Run unlimited experiments with unlimited variants
Audience segmentation and custom trigger conditions

Pros

No-code A/B testing makes it accessible for users without technical skills
Supports testing of themes, templates, product pages, landing pages, and more
Unlimited variants allow for extensive experimentation and flexibility
User-friendly and affordable alternative to other A/B testing tools like Convert, AB Tasty, VWO, and Optimizely
Experiments can be set up and live in a short amount of time
Features a code editor for advanced users needing Javascript variants
Advanced goal, audience, and trigger settings for detailed testing needs
Audience segmentation and custom trigger conditions provide personalized testing

Cons

Potentially overwhelming for users seeking a simpler interface without additional settings
May require some learning curve for users new to A/B testing despite being no-code
Lack of extensive customer reviews makes it harder to assess real-world performance and satisfaction

Top Helpful Reviews

felt right

Jan 16, 2025 on Shopify

Compose has been instrumental to improving our conversion rate optimization strategy. The pricing model is great, the software is intuitive, and support from the Compose team is far better than what we experienced from our previous A/B testing software. I would totally recommend Compose!

Cozy Earth

Jan 14, 2025 on Shopify

I have used a few different A/B testing tools and Compose is by far the best value. It gives you what you need without being overly complicated. The Dashboard is easy to use and you can tell that the team that built it with the customer in mind. If you are looking for a testing tool I would highly recommend giving Compose a try.