Buffer

Develop by Shopify

$6-$120

/ Month

14 Days Free Trial

Plan, schedule, and analyze your content.

Schedule posts

Monitor sales

Plan content

Analyze performance

View calendar

Get insights

Social media recommendations

Track customer value

Categorize sales

About Buffer

Launched Sep 18, 2022

Built by Shopify

Address

SANTA CLARA, CA, US

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

See your sales, top referrals, and top products alongside your social media data.

Buffer is an affordable and intuitive social media marketing software used by small businesses and merchants to build their brand on social media. With Buffer you can plan out all of your social content in advance, view your upcoming posts in a calendar view, and get insights and recommendations for when and what to post.

Monitor customers, sales, and customer lifetime value in one dashboard
Categorize total sales, customers, and order value by social referrals
See which products drive sales and where customers originate
In one dashboard, you’ll see how much revenue each social network drives

Pros

Affordable social media marketing solution
Intuitive user interface
Helps small businesses and merchants build their brand
Allows planning and scheduling of social content in advance
Calendar view for upcoming posts
Offers insights and recommendations for optimal posting times and content
Monitor customers, sales, and customer lifetime value in one dashboard
Categorize sales, customers, and order value by social referrals
View revenue driven by each social network

Cons

Issues with Shopify app integration - primarily useful for analytics
Shopify considered a channel, reducing the free channel limit from 3 to 2
Upgrade charges apply per channel
Free version limitations may lead to additional costs for users needing more than 3 channels
Some users feel integrations such as Shopify should not count as channels

Top Helpful Reviews

Pets in the Office

Apr 05, 2024 on Shopify

As a company, I like what they have to offer, the information provided to help you build your social media, and their post creations/scheduling is decent. I'm still figuring them out and debating if I want to use it and simply remove Shopify as a channel to stay in the free version. My main hangs up are: 1 - Shopify App integration is useless unless you want the analytics that corresponds with social media and store. 2- It's also considered a channel, so with the Free - your stuck with Shopify and 2 socials instead of 3 socials. 3 - I'm not sure about pricing mostly because it means I will have to remove Shopify Channel to keep my 3 socials. I like the fact that it's free for 3 channels but if you want to upgrade, then they charge per channel. Personally, I think if you upgrade, it should be 3 channels still free but you pay for the additional features and then for any extra channels. I also think integrations such as Shopify should not be included.