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7.2
BirdseyePost – Direct Mail logo

BirdseyePost – Direct Mail

Develop by Shopify
Free plan available

"Enhance engagement with direct mail; track interactions, capture leads effortlessly."

Advanced personalization
Real-time tracking
Snapcapture opt-ins
Hyper-specific targeting
Triggered postcards
16 Reviews
7.2

About BirdseyePost – Direct Mail

Launched Jun 14, 2022

Categories

Built by Shopify

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Introduction Video

Description

Drive sales with personalized direct mail. Reach new audiences, grow your list & automate retention!

Stand out from the crowd with direct mail. BirdseyePost offers unmatched visibility, showing you exactly who engages with your mailers so you seal the deal. Capture opted-in leads as soon as recipients scan your postcard’s QR code, then add them to your digital marketing flow. Target people across North America with hyper-specific targeting, or send triggered postcards for cart abandons, sign-ups & more. Drive traffic to your site or retail store, with full tracking in our real-time dashboard.

Stand out from the crowd with direct mail. BirdseyePost offers unmatched visibility, showing you exactly who engages with your mailers so you seal the deal. Capture opted-in leads as soon as recipients scan your postcard’s QR code, then add them to your digital marketing flow. Target people across North America with hyper-specific targeting, or send triggered postcards for cart abandons, sign-ups & more. Drive traffic to your site or retail store, with full tracking in our real-time dashboard. more
  • SnapCapture Instant Opt-Ins: Get contact info when recipients scan your QR code.
  • Advanced Personalization: Send individualized mailers with variable messaging.
  • Acquire New Customers: Hyper-target your ideal audience across the US & Canada.
  • Powerful Winback: Automatically re-engage past customers with triggered flows.
  • Full-Service: We’ll take care of everything—strategy, design, print & send.

Pros

  • Unmatched visibility: Allows tracking of who engages with mailers.
  • SnapCapture Instant Opt-Ins: Captures leads effortlessly via QR code scans.
  • Advanced Personalization: Offers individualized mailers with variable messaging.
  • Hyper-specific targeting: Target audiences across North America effectively.
  • Real-time dashboard: Provides full tracking for engagement and conversions.
  • Full-service offering: Includes strategy, design, print, and send.
  • Drive site/retail traffic: Sends triggered postcards for actions like cart abandonment.
  • Positive reviews: Users appreciate the data-driven approach and ease of use.
  • Unmatched visibility and tracking of mail engagement.
  • Effortless lead capture with QR code scans.
  • Hyper-specific targeting across North America.
  • Trigger-based postcards for specific actions like cart abandons.
  • Real-time dashboard for tracking results.
  • Advanced personalization with variable messaging.
  • Full-service strategy, design, print, and send.
  • Strong support team with valuable insights.

Cons

  • Geographical limitation: Primarily targets audiences in the US and Canada.
  • Depends on QR code interaction: Engagement relies heavily on recipients scanning QR codes.
  • Requires integration with digital marketing: Users need a digital marketing flow for optimal results.
  • May have a steep learning curve for new users unfamiliar with direct mail tactics.
  • Targeting is limited to North America, excluding other regions.

Top Helpful Reviews

Thu Brulé

Jun 17, 2025  on Shopify

BirdseyePost is a fantastic data-driven platform that with a unique approach to direct mail. The app is simple to use and the insights we receive are invaluable. Their team has been there every step of the way from creative to targeting to help us get the most value out of each campaign.

EZ Bombs

Mar 20, 2025  on Shopify

BirdseyePost has been a fantastic partner in helping us take direct mail to the next level. From day one, their team have been incredibly hands-on, making the entire process seamless—from strategy to design to execution. What sets them apart is their ability to blend creativity with data. They don’t just send mailers; they help us target the right customers at the right time, track engagement in real-time, and optimize our campaigns for better results. The level of personalization and precision they bring has made a real impact on our retention efforts. If you're looking for a direct mail partner that truly cares about your success and operates like an extension of your marketing team, I highly recommend BirdseyePost. Their expertise, responsiveness, and dedication make all the difference! —EZ Bombs

Caitlyn Minimalist

Mar 14, 2025  on Shopify

BirdseyePost has been an incredible partner in elevating our direct mail efforts. Adam and his team are proactive, strategic, and deeply invested in our success—going beyond execution to provide data-driven insights and creative campaign ideas. Their seamless integration, beautiful designs, precise targeting, and full tracking capabilities have made a measurable impact. They truly feel like an extension of our team, helping us move quickly and optimize every campaign. Highly recommend for any brand looking to create deeper customer connections! — Kate, Founder, Caitlyn Minimalist

MOD LIGHTING

Mar 12, 2025  on Shopify

BirdseyePost has been an outstanding partner in helping us bring a fresh, data-driven approach to direct mail. Their team takes care of everything—from design to printing to tracking—making the entire process seamless and efficient. For brands looking to create a more personalized and trackable direct mail campaign, BirdseyePost is the perfect partner. -The MOD Lighting Team

Bearfoot

Feb 28, 2025  on Shopify

They wouldn't let me use the app without first having a required phone call with a salesperson, so I signed up for a different company that actually allows their customers to use their service. What a silly business model.

Crazy D’s Sparkling Prebiotic Soda

Nov 29, 2022  on Shopify

Not only is this app insightful by showing me where to focus and which customer groups to double down on, but the support is INCREDIBLE. It’s rare for an app to provide such a high level of support. I’ve been able to reach their team 7 days/week with questions and learn about ways to improve my store and business. I highly recommend this app and the team behind it!

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