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Syncmatic Segments on Facebook logo

Syncmatic Segments on Facebook

Develop by Shopify

$15-$99

/ Month
  • Built for Shopify
  • 7 Days Free Trial

    Sync, Segment and Retarget with Facebook Custom Audiences

    Automated updates
    Custom segments
    Sync audiences
    Lookalike audiences

    About Syncmatic Segments on Facebook

    Launched Jan 18, 2021

    Categories

    Built by Shopify

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    Introduction Video

    Description

    Turn your Segments into fresh Custom Audiences on Facebook, Klaviyo & Google Ads — synced daily

    Stop wasting ad spend on stale audiences. Syncmatic auto-syncs your Shopify Customer Segments to Facebook, Klaviyo, Google Ads & TikTok — refreshed daily, no manual exports. Two-way Klaviyo sync: Export segments to Klaviyo AND import Klaviyo Segments back into Shopify to use across your store. Connect in 2 minutes, pick your segments, and your Custom Audiences stay fresh automatically. Built for retargeting existing customers, not acquisition.

    Stop wasting ad spend on stale audiences. Syncmatic auto-syncs your Shopify Customer Segments to Facebook, Klaviyo, Google Ads & TikTok — refreshed daily, no manual exports. Two-way Klaviyo sync: Export segments to Klaviyo AND import Klaviyo Segments back into Shopify to use across your store. Connect in 2 minutes, pick your segments, and your Custom Audiences stay fresh automatically. Built for retargeting existing customers, not acquisition. more
    • Daily auto-sync — Custom Audiences refresh automatically, no CSV exports
    • Two-way Klaviyo — Sync segments to Klaviyo AND bring Klaviyo Segments to Shopify
    • Shopify Segments native — Use segments you already built, synced instantly
    • 4 platforms — Facebook, Klaviyo, Google Ads & TikTok from one dashboard
    • Prebuilt templates — Top Customers, Recent Buyers, At-Risk segments ready

    Pros

    • Easy creation of custom segments based on attributes like country and buying habits
    • Facilitates the creation of lookalike audiences for broader reach
    • Automated updates for Custom Audiences, eliminating the need for manual uploads
    • Support for Shopify Customer Segments
    • Able to include unlimited historic customer data in audiences
    • Enables easy retargeting for Facebook, Instagram Ads, and Klaviyo
    • World-class support available from a PhD-level data scientist via chat or call

    Cons

    • The effectiveness of Facebook Ads may still be inherently expensive
    • No direct mention of integration with other advertising platforms beyond Facebook and Instagram
    • Limited information on the user interface and ease of use beyond segmentation features
    • Potential dependency on Facebook's ecosystem, which might reduce flexibility for advertising on other channels

    Top Helpful Reviews

    The Feed

    Jan 15, 2026  on Shopify

    Does what it should well, syncs using all the available attributes to build external audiences (email, phone, address etc). Support is great from Alexander.

    Gospel Musicians

    Jan 15, 2026  on Shopify

    Finally, the long-awaited two-way syncing from Klaviyo segments to Shopify is here. Previously, I had to use all kinds of convoluted workarounds—flows, special metadata connections, and custom logic—to make this work between Klaviyo and Shopify. With this new update, everything works perfectly. I can now create more advanced Klaviyo segments, and they automatically generate customer tags in Shopify. The developer put this together incredibly fast, and I truly appreciate it. This is going to save me a ton of time.

    Lobha Deepthis

    Jan 07, 2026  on Shopify

    Amazing app. The customer lists synced to Meta are spot on, with excellent formatting for phone numbers and addresses, which helps the Meta algorithm match audiences accurately. The auto-sync feature works seamlessly. It’s great value for money for marketers spending seriously on Meta and Google Ads. It saves a lot of time that would otherwise go into cleaning and formatting customer data manually. Everything is automated and reliable. The founder is extremely responsive and genuinely goes the extra mile to help with requests. Overall, a great experience and a solid app that does a simple job exceptionally well. Highly recommended.

    Nikura

    Dec 12, 2025  on Shopify

    This is a great find. Lightweight and easy to use. Since using this our exclusion matching on Meta has vastly improved. We were previously relying on Klaviyo - which doesn't send a lot of potential fields for matching. Also using on Google and TikTok. Alexander was very helpful when I had a few questions.

    Ongles Lab

    Sep 20, 2025  on Shopify

    Alexander is really reliable and professionnal, this app works really well and is cheaper than others

    store.rootganic

    Sep 08, 2025  on Shopify

    Alexander and his team have done a great job with Syncmatic - we rely on this bridge to our FB, Klavijo, and Google Ads to keep our audiences up to date. HIGHLY RECOMMEND this app David CTO, Rootganic

    Natulim

    Jun 23, 2022  on Shopify

    I get a piece of mind knowing my lookalike and retargeting audiences are up to date and as accurate as possible. Also, the support is 10/10. Asked a Friday for a feature, Monday was live.

    Journelle

    May 02, 2022  on Shopify

    This is a great app for syncing audiences from Shopify to Facebook. It's dead simple to use and also provides complete flexibility in defining customer segments using any combination of RFM values and this data is downloadable for analysis or to target in other channels (email, sms etc.). Furthermore, the developer is extremely responsive and receptive to questions and feedback, even going so far as to implement new features requested in rapid iteration. The app and support has definitely exceeded my expectations.

    Smart Harness

    Jan 05, 2022  on Shopify

    Alex was great and the app works amazingly, even coded a requested feature. Takes a lot of the boring work out of doing lookalike audiences. Worth it!

    Pen Tips

    Nov 03, 2021  on Shopify

    Alexander helped me set up after I ran against some issues, great service. Glad to have installed this application.

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