Syncmatic: Segment Sync

Name: Syncmatic: Segment Sync Introduction Video
Uploaded: 2024-03-31T10:25:03Z
Duration: 1 min 33 s
Description: Sync, Segment and Retarget with Facebook Custom Audiences

Develop by Shopify

$15-$99

/ Month

Built for Shopify

7 Days Free Trial

Sync, Segment and Retarget with Facebook Custom Audiences

Automated updates

Custom segments

Sync audiences

Lookalike audiences

About Syncmatic: Segment Sync

Launched Jan 18, 2021

Built by Shopify

Address

Attn: Andy Creber, F1/9-13, Bronte Road, Bondi Junction, Sydney, NSW, 2022, AU

Website Support Portal Privacy policy Tutorial FAQ Document

Related Categories

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ZB: Facebook & Messenger Chat

(17 Reviews)

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Introduction Video

Description

Build and update powerful Custom Audiences from your Store's Customer List for Retargeting

Finding new customers through Facebook Ads is challenging. Syncmatic helps you create and manage Custom Audiences and Lookalike Audiences using your existing customer segments. Define segments based on factors like country, buying habits, or use AI segmentation for deeper insights. Export these audiences for targeted Meta, Facebook and Instagram ad campaigns or use in Klaviyo for email marketing.

Supports Shopify Customer Segments and AI-powered segmentation
Easy retargeting with Facebook and Instagram, Klaviyo, Google and TikTok
Extensive library of prebuilt segments
On demand data-science support available to answer specific questions
Easy Facebook audience export to CSV

Pros

Easy creation of custom segments based on attributes like country and buying habits
Facilitates the creation of lookalike audiences for broader reach
Automated updates for Custom Audiences, eliminating the need for manual uploads
Support for Shopify Customer Segments
Able to include unlimited historic customer data in audiences
Enables easy retargeting for Facebook, Instagram Ads, and Klaviyo
World-class support available from a PhD-level data scientist via chat or call

Cons

The effectiveness of Facebook Ads may still be inherently expensive
No direct mention of integration with other advertising platforms beyond Facebook and Instagram
Limited information on the user interface and ease of use beyond segmentation features
Potential dependency on Facebook's ecosystem, which might reduce flexibility for advertising on other channels

Top Helpful Reviews

Nikura

Dec 12, 2025 on Shopify

This is a great find. Lightweight and easy to use. Since using this our exclusion matching on Meta has vastly improved. We were previously relying on Klaviyo - which doesn't send a lot of potential fields for matching. Also using on Google and TikTok. Alexander was very helpful when I had a few questions.

Ongles Lab

Sep 20, 2025 on Shopify

Alexander is really reliable and professionnal, this app works really well and is cheaper than others

store.rootganic

Sep 08, 2025 on Shopify

Alexander and his team have done a great job with Syncmatic - we rely on this bridge to our FB, Klavijo, and Google Ads to keep our audiences up to date. HIGHLY RECOMMEND this app David CTO, Rootganic

Natulim

Jun 23, 2022 on Shopify

I get a piece of mind knowing my lookalike and retargeting audiences are up to date and as accurate as possible. Also, the support is 10/10. Asked a Friday for a feature, Monday was live.

Journelle

May 02, 2022 on Shopify

This is a great app for syncing audiences from Shopify to Facebook. It's dead simple to use and also provides complete flexibility in defining customer segments using any combination of RFM values and this data is downloadable for analysis or to target in other channels (email, sms etc.). Furthermore, the developer is extremely responsive and receptive to questions and feedback, even going so far as to implement new features requested in rapid iteration. The app and support has definitely exceeded my expectations.

Smart Harness

Jan 05, 2022 on Shopify

Alex was great and the app works amazingly, even coded a requested feature. Takes a lot of the boring work out of doing lookalike audiences. Worth it!

Pen Tips

Nov 03, 2021 on Shopify

Alexander helped me set up after I ran against some issues, great service. Glad to have installed this application.

Personalized Portraits

Oct 16, 2021 on Shopify

Alexander is numero uno, he helped me with a custom feature and replied very fast, addressing all my concerns! Thank you so much, wonderful app, great customer service!! :D I am so happy!!

The Bobcat Mercantile

May 05, 2021 on Shopify

I was having issues segmenting customers with the app and the developer offered to reach out via email/phone to help me with the issue. We were able to hop on the phone and get it resolved and even had a couple feature suggestions get put into the app. Awesome app and will continue to use!

Syncmatic: Segment Sync

About Syncmatic: Segment Sync

Built by Shopify

Related Categories

ZB: Facebook & Messenger Chat

Introduction Video

Description

Build and update powerful Custom Audiences from your Store's Customer List for Retargeting

Pros

Cons

Top Helpful Reviews

Nikura

Ongles Lab

store.rootganic

Natulim

Journelle

Smart Harness

Pen Tips

Personalized Portraits

The Bobcat Mercantile

Key Features

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