Reliable UTM tracking for (Meta) Facebook Ads & TikTok Ads
AdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even on iOS. On top of that, our app calculates the profitability of your ads and delivers both traditional as well as advanced performance marketing KPIs such as ROAS, ROMI & ACOS.
Watch shoppers in action! Find errors with visitor replays!...
First-party pixel and server-side tracking to improve ROAS....
Facebook Pixels with Conversion API & Server-Side Tracking...
One click install for visual cart and checkout analytics