AdWhatCost: Ad Insights & UTM is a powerful app designed to seamlessly connect data from your Shopify store with your Facebook and TikTok Ads using UTM parameters. This integration provides a comprehensive and precise account of orders originating from ad clicks, ensuring accuracy even after iOS14 updates. The app not only tracks these interactions but also evaluates the profitability of your advertising efforts by delivering essential performance metrics, including ROAS, ROMI, and ACOS. With AdWhatCost, users gain valuable insights into the revenue and customer purchase behaviors associated with specific UTM parameter sets, enhancing strategic decision-making. Additionally, the app offers daily email reports that keep you updated on your store's performance, providing an overview of ad efficiency and overall profitability. Embrace this tool to optimize your marketing strategies and maximize the return on your advertising investments.