AdWhatCost: Optimize your Ads

Develop by Shopify

$20

/ Month

Free plan available 10 Days Free Trial

Reliable UTM tracking for (Meta) Facebook Ads & TikTok Ads

Utm tracking

Purchase behavior insights

Order verification

Daily email report

Ad profitability

Performance kpis

About AdWhatCost: Optimize your Ads

Launched Sep 05, 2021

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

Take control of your Facebook (Meta), Instagram, and TikTok Ads via UTM tracking

AdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even on iOS. On top of that, our app calculates the profitability of your ads and delivers both traditional as well as advanced performance marketing KPIs such as ROAS, ROMI & ACOS.

Get verified performance data of your Facebook, Instagram, Meta and TikTok Ads
Track the orders and revenue generated by individual UTM parameter sets
Find out the profitability of your ads as well as of your store in general
Gain insights into the purchase behavior of your customer cohorts over time
Receive a daily email report of your store performance right to your inbox

Pros

Reliable UTM tracking for Facebook, Instagram, Meta, and TikTok Ads, even post iOS14
Fast, accurate, and verifiable account of orders placed by visitors who clicked on ads
Calculates the profitability of ads using traditional and advanced performance marketing KPIs such as ROAS, ROMI, and ACOS
Tracks orders and revenue generated by individual UTM parameter sets
Provides insights into purchase behavior of customer cohorts over time
Daily email reports about store performance

Cons

Limited to Shopify stores, may not be useful for stores on other platforms
Reliance on UTM parameters requires proper setup and management
Updates or changes in ad platforms (eg, Facebook or TikTok) might affect app’s performance or require adjustment
Could involve a learning curve to understand and utilize all KPIs and metrics effectively
Subscription costs may be a consideration for smaller businesses with limited budgets

Top Helpful Reviews

Waxgone.se

Oct 13, 2024 on Shopify

AWC has become really bad at tracking orders. before you found all of the orders but now it misses 50% of the orders...

DefineCurls

Jun 26, 2024 on Shopify

Amazing app highly recommended to all. Give real clarity over all important tracking metrics at the touch of a button.

slvrsleep

Jan 16, 2024 on Shopify

As an e-commerce business owner two years into the journey, 'AdWhatCost' has been a game-changer for my Shopify store. Its intuitive interface simplifies complex data, making it easy to track and understand my ad spend and its returns. The daily profit and loss metrics are particularly invaluable, providing clear insights into my store's financial performance. It's a must-have for anyone serious about efficiently managing their online business finances.

Purr Heaven

Dec 27, 2023 on Shopify

Solid tracking app with great support from the founders, and works at a fraction of the price of similar apps. Bernard and Dirk helped manually troubleshoot issues on several occasions and always respond quickly. Highly recommend!

Presentgiganten

Aug 20, 2023 on Shopify

I love this app, they have best support and very good trucking app. Truck your ADS in best way you with this app

demykesandalene.com

Jul 31, 2023 on Shopify

Awesome app that does the job, and much cheaper than other apps like this. I would deffinitly recommend

Neck Care

Mar 15, 2023 on Shopify

Great app which allow me to take my business to the next level. Helps me track everything correctly sush as ROAS, profit margins and much more. Easy to set up and works with both Facebook and TikTok ads. It’s also much cheaper than other tracking apps. Highly recommend!

SmartHemmet

Jan 05, 2023 on Shopify

Great app! Now I can track my data from Facebook in a correct way in order to determine which campaigns are profitable.

Natulim

Jul 07, 2022 on Shopify

I don't know what are you doing if you are running ads and not using this app to measure attribution. Hand down the best app discovery I've done this year. Also I had a feature request and the founders were very receptive. 10/10

StephPresets

Jun 26, 2022 on Shopify

Accidentally stumbled upon this app and it is exactly what I was looking for to track conversions. The data is so much more accurate than the Facebook ad manager. The customer support is amazing as well! Highly recommend!