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7.2
AdRoll Marketing & Advertising logo

AdRoll Marketing & Advertising

Develop by Shopify
Free plan available

Run web and social ad campaigns to retarget cart abandoners.

Automations
Email campaigns
Display ads
Social ad integrations
Reporting & analysis
332 Reviews
7.2
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About AdRoll Marketing & Advertising

Launched Aug 18, 2015

Categories

Ad Retargeting ad Social media ad

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

Reach your customers wherever they go with brand awareness and retargeting ad campaigns.

The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll brand awareness ads find new ideal customers. AdRoll retargeting ads bring shoppers back to purchase again and again. Using over a decade of data and machine learning, our full-funnel multi-channel advertising solution is proven to generate awareness, deepen interest and drive outcomes with tools for identifying the right audience, building and optimizing campaigns and attributing cross-channel impact.

The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll brand awareness ads find new ideal customers. AdRoll retargeting ads bring shoppers back to purchase again and again. Using over a decade of data and machine learning, our full-funnel multi-channel advertising solution is proven to generate awareness, deepen interest and drive outcomes with tools for identifying the right audience, building and optimizing campaigns and attributing cross-channel impact. more
  • Multi-channel: Target audiences on display, native, mobile apps, video, and CTV.
  • Audience Segmentation: Launch ad campaigns targeting your Shopify segments
  • Dynamic Ads: Feature products on millions of websites and native mobile apps
  • Reporting & Analytics: Achieve ROAS with performance insights and benchmarking
  • Programmatic Predictions: Place optimal bids with our AI-powered bidding engine

Pros

  • Uses a decade of data and machine learning to retarget current and future customers effectively
  • Personalizes messages with dynamic images of products that users have already engaged with
  • Supports display ads on millions of websites
  • Integrates social ad campaigns on TikTok, Meta, and Pinterest
  • Pairs unlimited emails with ads for peak performance
  • Runs pre-optimized retargeting campaigns across ads and email
  • Centralizes performance metrics in one place

Cons

  • Connection issues with Google account, limiting ad platform capabilities
  • Significant credit card holds when setting up ads, immobilizing funds
  • Dynamic campaign images can be inconsistent, impacting brand identity
  • Logo color and appearance issues in the dashboard, with inadequate support
  • Lack of real-time campaign previews, making it hard to ensure brand alignment
  • Custom cookie banners can be removed without notice, causing aesthetic and potential legal issues
  • Time-consuming setup and troubleshooting with insufficient support assistance
  • Overall negative user experience due to aesthetic and functionality challenges

Top Helpful Reviews

Hair Stylist Co.

Nov 09, 2025  on Shopify

AdRoll has completely transformed how we reach and convert our customers. The platform makes it incredibly easy to run brand awareness and retargeting campaigns across multiple channels, display, native, mobile, video, and even CTV all from one place. The reporting and analytics tools are top-notch too, they make it simple to track performance, measure ROAS, and understand cross-channel impact. It’s clear that AdRoll’s decade of data and programmatic expertise really pays off.

Reefilm

Oct 08, 2025  on Shopify

Adroll is essentially the go option for all your Ads optimization. It caters for all the advertising aspects from Facebook, Twitter or YouTube. I love their support as they will customize your Ads to help you run unique ad sets and also try different assets to help you reach your audience. I totally recommend for anyone from beginner to novice.

Skipper

Oct 06, 2025  on Shopify

Neil was a pleasure to work with, would highly recommend AdRoll for mid-large sized brands looking for ways to scale outside of Meta/Google.

Nationwide Trailer Parts

Oct 04, 2025  on Shopify

Easy-to-use, very effective setup of marketing-funnel stages and audience segmentation. Reporting is pretty decent. Integration with shopify is seamless. We found it was easy to create new creatives using their templates, especially for dynamic product ads. Much easier to manage out-of-the-box than google shopping ads, and it feels like you have more granular control here than other platforms that force you to use more AI-guided algorithms.

Bargain Balloons Canada

Oct 02, 2025  on Shopify

We are very pleased with the performance and results we’ve seen from AdRoll. Their platform has been instrumental in helping us reach new customers while re-engaging with existing ones. Since working with AdRoll, we’ve seen consistent improvements in both traffic and conversions, and their support team has always been responsive and helpful whenever we’ve had questions.

Jahuana by Cleopatra Oshun

Oct 02, 2025  on Shopify

This app is a fantastic tool that has been incredibly beneficial for my store. I highly encourage you to embrace this app on your own terms.

Mleem

Sep 29, 2025  on Shopify

Just started using this and already impressed. The dashboard is super clear, makes data easy to understand, and saves time. Setup was quick, retargeting is smooth, and support actually gives helpful advice. Excited to keep using it for ads and audience targeting.

Panda

Sep 29, 2025  on Shopify

Super easy to implement and adds a powerful retargeting layer to our marketing. The dashboard gives clear insights, and support is responsive and helpful. Highly recommend for any Shopify store wanting better ad performance.

Luxedore

Sep 25, 2025  on Shopify

Our brand has been using AdRoll to help with customer retention and scale our remarketing efforts across web and social platforms and we like what we're seeing. The setup was straightforward, and the integration with Shopify makes syncing audiences and tracking performance quick and easy. The dashboard shows clear insights into campaign performance, ROAS, and customer journey metrics. Also, our team appreciates the ability to run both retargeting and prospecting campaigns from one platform. The support team at Adroll has also been quick and easy to connect with and helpful in optimizing our campaigns and providing best practices.

KickAss Products

Sep 24, 2025  on Shopify

The role it plays in our marketing landscape from a display perspective is really beneficial. However, I have run into issues with scheduling and ads not being on/off when they should.

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