Mailchimp vs Yotpo: Best Email & SMS for Shopify

Navigating the world of email and SMS marketing for your Shopify store can be daunting, especially when deciding between two industry leaders: Mailchimp and Yotpo. In this comprehensive guide, we will compare Mailchimp vs Yotpo, highlighting their key features, integrations, pricing, and overall value, specifically tailored for Shopify users. Whether you are new to digital marketing or seeking to optimize your existing campaigns, this comparison aims to provide you with the necessary insights to choose the ideal solution that aligns with your business objectives and enhances your customer engagement.

Mailchimp Email SMS Marketing

Drive traffic and sales with email, SMS, and automation

Yotpo: Email Marketing & SMS

Email & Text Marketing, SMS Automation and Abandoned Carts

Mailchimp Email SMS Marketing

Drive traffic and sales with email, SMS, and automation

Yotpo: Email Marketing & SMS

Email & Text Marketing, SMS Automation and Abandoned Carts

Overview

What is Mailchimp Email SMS Marketing?

Mailchimp is a widely used email marketing and automation platform that also supports SMS campaigns. It offers advanced segmentation, A/B testing, and integrations with eCommerce platforms like Shopify.

Key Strengths:

Robust automation workflows
Advanced audience segmentation
Comprehensive analytics and reporting

What is Yotpo: Email Marketing & SMS?

Yotpo Email Marketing & SMS is a Shopify app designed to help businesses automate email and SMS campaigns, boost customer engagement, and drive sales through personalized messaging.

Key Strengths:

Advanced segmentation for targeted campaigns
Seamless integration with Shopify and other Yotpo tools
AI-driven recommendations for optimized messaging

Rating

594 Reviews

8.9

3,106 Reviews

8.6

Pricing

Install App More info

Features

A/b testing
Email automation
Landing pages
Custom templates
Campaign types
Data insights
Pop-up forms
Segmentation targeting
Content studio
Ai improvements

Product recommendations
A/b testing
Drag & drop editor
Email & sms campaigns
Automated flows
300+ templates
Built-in canva
Audience building
Design effective emails
Ai text assistance
Sign-up automation
Cart abandonment automation
Shopper data segments

Screenshots

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Pros

Precision-targeted emails.
Expert insights and powerful marketing CRM.
Integration with Shopify online store and POS.
Launch email automations (e.g., abandoned cart, welcome emails).
Access to creative assets in Content Studio for reuse.
AI-powered improvements with Content Optimizer.
Insights powered by data from millions of campaigns.
Pre-built pop-up forms and landing pages.
Extensive email marketing features (e.g., newsletters, SMS campaigns, promotions).

Flexible, pay-as-you-send pricing helps brands grow without excessive costs
Over 300 email templates and a drag & drop editor with Canva integration
Automated flows for email & SMS campaigns to drive sales and build relationships
AI tools to optimize writing, timing, audience building, and product recommendations
Easily craft, personalize, and A/B test campaigns
Responsive and highly praised customer support
Easy navigation and integration
High open rates for SMS campaigns
Positive overall user experience and seamless setup

Cons

Cleverly hidden prices and overcharges reported by users.
Issues with disabling and deactivating features.
Difficulty in resolving integration problems with Shopify.
Random issues with double opt-ins overriding Shopify subscriptions.
Poor live chat support with template answers.
Faulty domain validation code.
High fees related to bot activities.
Manual efforts required due to synchronization problems.
Persistent code residues on websites post-uninstallation.
Comparatively less user-friendly than other email marketing apps.

Reports of unauthorized charges and billing issues
Poor handling of abandoned cart reminders for non-subscribed users
Difficulties in account creation and access
Complaints about unresponsive or unhelpful support in some situations
Concerns regarding transparency in billing and refunds

Launched

Nov 27, 2018

Oct 12, 2015

Developer

Built by Intuit Mailchimp

Apps:

Average Rating:

4.4

Reviews:

594

Built by Yotpo - Email & SMS

Apps:

Average Rating:

4.8

Reviews:

3,106

Make Your Choice

Install App More info View alternatives

Mailchimp vs Yotpo: Best Email & SMS for Shopify

Mailchimp Email SMS Marketing

Yotpo: Email Marketing & SMS

Mailchimp Email SMS Marketing