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Shopify Email logo

Shopify Email

Email marketing made for commerce

Omnisend Email Marketing & SMS logo

Omnisend Email Marketing & SMS

Drive sales with email marketing, newsletters, SMS, and popups

Shopify Email logo

Shopify Email

Email marketing made for commerce

Omnisend Email Marketing & SMS logo

Omnisend Email Marketing & SMS

Drive sales with email marketing, newsletters, SMS, and popups

Overview

Overview

What is Shopify Email?

Shopify Email is a built-in email marketing tool designed specifically for Shopify merchants. It allows users to create, send, and track email campaigns directly from their Shopify admin.

Key Strengths:

  • Seamless integration with Shopify stores
  • No additional app installation required
  • Pay-as-you-go pricing with no monthly fees

What is Omnisend Email Marketing & SMS?

Omnisend is a powerful email and SMS marketing platform for Shopify, providing advanced automation, multi-channel campaigns, and detailed analytics to maximize conversions.

Key Strengths:

  • Robust automation workflows
  • Multi-channel marketing (email, SMS, push notifications)
  • Advanced segmentation and personalization

Rating

Rating

1,854 Reviews
9.4
2,850 Reviews
9.4

Pricing

Pricing

  • Free App
  • Free Plan Available
Install App More info
  • $16-$59 / Month
  • Free Plan Available
Install App More info

Features

Features

  • Drag-and-drop editor
  • Customer segmentation
  • Performance tracking
  • Sales-focused templates
  • Ai-generated content
  • Automated email triggers
  • Abandoned cart recovery
  • Personalized emails
  • Exit-intent popups
  • Email marketing automation
  • Campaign analytics
  • Spin-to-win games
  • Sms campaigns
  • Landing pages
  • Ready-made templates
  • Welcome workflows
  • Signup forms
  • Automated segmentations

Screenshots

Screenshots

Shopify Email screenshot Shopify Email screenshot Shopify Email screenshot Shopify Email screenshot
+ 1 more
Shopify Email screenshot
Omnisend Email Marketing & SMS screenshot Omnisend Email Marketing & SMS screenshot Omnisend Email Marketing & SMS screenshot Omnisend Email Marketing & SMS screenshot
+ 2 more
Omnisend Email Marketing & SMS screenshot Omnisend Email Marketing & SMS screenshot

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Pros

Pros

  • User-friendly and easy to navigate interface
  • Integrated seamlessly with Shopify, enhancing platform trust
  • Drag-and-drop editor and sales-focused templates for quickly creating branded emails
  • Pre-built automation templates and customer segmentation to target specific audiences
  • Tracks results like click-through rates, products added to cart, and purchases
  • AI-generated email subject lines, body copy, and optimized send times
  • Cost-effective, especially beneficial for small businesses with limited budgets
  • Allows saving and reusing templates for future email campaigns
  • Supports multiple customization options including images, links to products, specific sales, and discounts
  • Enhances customer interaction and engagement, supporting business growth and retention
  • Some users have found it to integrate well with other platforms like Faire
  • Packed with features making it easy to grow email lists with landing pages & popups
  • Hundreds of pre-made email templates, eliminating the need for coding
  • Personalized emails for effective abandoned cart & welcome automation workflows
  • 24/7 email & live chat support for all users, including free plan users
  • Seamless integration with Shopify
  • Detailed metrics and analytics showing app’s impact on revenue
  • Extremely user-friendly for beginners
  • High-quality educational resources and marketing blogs
  • Effective customer support, frequently praised in user reviews
  • Includes additional features like exit-intent popups, spin-to-win, and product reviews

Cons

Cons

  • Limited advanced email marketing tools compared to other apps
  • Issues with sender email address visibility and professional appearance
  • Reports of feature limitations, such as unable to send emails to non-opted-in users
  • Complaints about not showing open rates for campaigns
  • Misleading information about free email limit and base price
  • Segment parameter issues causing improper targeting
  • Problem with emails being sent without profile images and different sender email addresses
  • Periodic unexpected billing issues reported by users
  • Users suggesting the need for more seasonal templates and customization options
  • Interface might not be the most intuitive initially
  • Issue reported with coupons having dark backgrounds causing date visibility problems
  • Reports of unapproved widgets being added to product pages affecting conversions
  • Perceived high increase in subscription prices
  • Restrictions in the free version such as inability to remove the watermark, leading to reduced professionalism
  • Confusing refund policy and complaints of poor handling of refunds
  • User complaints about non-responsive customer support, particularly regarding unresolved technical issues
  • Problems with the definition of 'unlimited' services causing disruptions
  • Complaints about being charged monthly despite low or no usage of services
  • Issues with SMS functionality, such as not providing dedicated toll-free numbers and delays in purchasing credits

Categories

Categories

Launched

Launched

Apr 13, 2020
Mar 09, 2014

Developer

Developer

Built by Shopify

Apps:

1423

Average Rating:

2.9

Reviews:

41,948

Built by Omnisend

Apps:

1

Average Rating:

4.7

Reviews:

2,850

Make Your Choice

Make Your Choice

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Install App More info View alternatives

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