Compare Yotpo: Email Marketing & SMS vs AdRoll Marketing & Advertising

Name: AdRoll Marketing &amp; Advertising
Brand: AdRoll

Yotpo: Email Marketing & SMS

Email & Text Marketing, SMS Automation and Abandoned Carts

AdRoll Marketing & Advertising

Run web and social ad campaigns to retarget cart abandoners.

Yotpo: Email Marketing & SMS

Email & Text Marketing, SMS Automation and Abandoned Carts

AdRoll Marketing & Advertising

Run web and social ad campaigns to retarget cart abandoners.

Rating

3,005 Reviews

8.3

323 Reviews

6.3

Pricing

Install App More info

Features

Product recommendations
A/b testing
Drag & drop editor
Email & sms campaigns
Automated flows
300+ templates
Built-in canva
Audience building
Design effective emails
Ai text assistance
Sign-up automation
Cart abandonment automation
Shopper data segments

Automations
Email campaigns
Display ads
Social ad integrations
Reporting & analysis

Screenshots

+ 2 more

AdRoll Marketing & Advertising screenshot

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Pros

Flexible, pay-as-you-send pricing helps brands grow without excessive costs
Over 300 email templates and a drag & drop editor with Canva integration
Automated flows for email & SMS campaigns to drive sales and build relationships
AI tools to optimize writing, timing, audience building, and product recommendations
Easily craft, personalize, and A/B test campaigns
Responsive and highly praised customer support
Easy navigation and integration
High open rates for SMS campaigns
Positive overall user experience and seamless setup

Uses a decade of data and machine learning to retarget current and future customers effectively
Personalizes messages with dynamic images of products that users have already engaged with
Supports display ads on millions of websites
Integrates social ad campaigns on TikTok, Meta, and Pinterest
Pairs unlimited emails with ads for peak performance
Runs pre-optimized retargeting campaigns across ads and email
Centralizes performance metrics in one place

Cons

Reports of unauthorized charges and billing issues
Poor handling of abandoned cart reminders for non-subscribed users
Difficulties in account creation and access
Complaints about unresponsive or unhelpful support in some situations
Concerns regarding transparency in billing and refunds

Connection issues with Google account, limiting ad platform capabilities
Significant credit card holds when setting up ads, immobilizing funds
Dynamic campaign images can be inconsistent, impacting brand identity
Logo color and appearance issues in the dashboard, with inadequate support
Lack of real-time campaign previews, making it hard to ensure brand alignment
Custom cookie banners can be removed without notice, causing aesthetic and potential legal issues
Time-consuming setup and troubleshooting with insufficient support assistance
Overall negative user experience due to aesthetic and functionality challenges

Launched

Oct 12, 2015

Aug 18, 2015

Developer

Built by Yotpo - Email & SMS

Apps:

Average Rating:

4.8

Reviews:

3,005

Built by AdRoll

Apps:

Average Rating:

4.3

Reviews:

323

Make Your Choice

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Compare Yotpo: Email Marketing & SMS vs AdRoll Marketing & Advertising

Yotpo: Email Marketing & SMS

AdRoll Marketing & Advertising

Yotpo: Email Marketing & SMS