Compare WAX: marketing on WhatsApp vs WhatsApp

Name: WhatsApp
Brand: Meta

WAX: marketing on WhatsApp

Conversational marketing on Whatsapp, the most read channel

Integrate WhatsApp with Shopify for real-time order updates and trust.

WAX: marketing on WhatsApp

Conversational marketing on Whatsapp, the most read channel

Integrate WhatsApp with Shopify for real-time order updates and trust.

Rating

62 Reviews

8.2

243 Reviews

Pricing

Install App More info

Features

Automated flows
Marketing campaigns
Track conversions
Recover carts
Desktop messaging inbox
Customer journeys

Screenshots

+ 1 more

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Pros

User-friendly interface for creating engaging marketing campaigns and tracking responses
Enables brands to run a GDPR-compliant WhatsApp marketing channel
High open rates due to the popularity of WhatsApp as a communication channel
Automated conversational flows help recover abandoned carts and remind customers for repeat purchases
Effective customer support, including immediate assistance from the support team and even the owner

Cons

Potential risk of being restricted from WhatsApp, as mentioned by some users
Issue with re-logging into WhatsApp after initial setup, causing significant inconvenience

Launched

Jul 27, 2023

Jul 10, 2025

Developer

Built by Shopify

Apps:

16460

Average Rating:

2.4

Reviews:

529,604

Built by Meta

Apps:

Average Rating:

3.8

Reviews:

4,034

Make Your Choice

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Compare WAX: marketing on WhatsApp vs WhatsApp

WAX: marketing on WhatsApp

WhatsApp

WAX: marketing on WhatsApp