Compare shopstar: Influencer Marketing vs Attribuly Audience Targeting

Name: Attribuly Audience Targeting
Brand: Attribuly

shopstar: Influencer Marketing

Buy now Post later; Say goodbye to influencers payments/gifts

Attribuly Audience Targeting

Allocate your marketing budget like an expert

shopstar: Influencer Marketing

Buy now Post later; Say goodbye to influencers payments/gifts

Attribuly Audience Targeting

Allocate your marketing budget like an expert

Overview

What is Attribuly Audience Targeting?

Attribuly Analytics is a Shopify app focused on multi-touch attribution, helping merchants understand the full customer journey and the impact of marketing channels.

Key Strengths:

Multi-touch attribution modeling
ROI tracking for ad spend
User-friendly interface

Rating

24 Reviews

8.2

130 Reviews

9.1

Pricing

Install App More info

Features

Sales tracking
Ai insights
Customer data
Referral sales
Ugc drive
No commissions
Influencer sourcing
Profitable collaborations
Customer ltv boost
Licensed videos
Marketplace

Centralized dashboard
Customer segmentation
Accurate conversion tracking
First-party cookies
10+ integrations
Cross-channel attribution
Campaign performance analysis
Budget allocation
Increase roas
Measure roi
Advanced influencer tracking
Customer journey insights
Ltv & profit tracking
Blended roas

Screenshots

shopstar: Influencer Marketing screenshot

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Pros

Secured ROI on influencer marketing without paying commissions or gifting products
AI-driven analytics powered by ChatGPT to optimize influencer collaborations
Ability to earn profits on products bought by influencers
Reach new customers through influencer followers, boosting customer LTV
Download and commercially use authentic branded content created by influencers
Gain data insights into customers' social media profiles for better targeting
Access to a marketplace to welcome new customers

Accurate conversion tracking with native first-party cookies
Over 10 integrations including ads, social media, SEO organic, affiliates, influencers, Facebook Shop, and POS
Improved tracking for various ad platforms such as Facebook, Google, Tiktok, LinkedIn, and Pinterest
Centralized dashboard with customer journey insights, LTV, profit, margin, and blended ROAS
Advanced tracking, collaboration, and analysis for influencer marketing
Capable of creating segments using ad interactions, behaviors, and demographic data
Highly recommended for businesses just starting out

Cons

Potential privacy concerns with uncovering customers' social media profiles
Dependency on AI recommendations which might not always align with human judgment
Limited human interaction and relationship building with influencers due to automated systems
Risk of unreliable or fluctuating influencer performance affecting overall ROI
Might be less appealing to influencers who expect traditional payments or gifts

Launched

Feb 12, 2023

Mar 03, 2022

Developer

Built by Vetch

Apps:

Average Rating:

Reviews:

Built by Attribuly

Apps:

Average Rating:

4.4

Reviews:

130

Make Your Choice

Install App More info

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Compare shopstar: Influencer Marketing vs Attribuly Audience Targeting

shopstar: Influencer Marketing

Attribuly Audience Targeting

shopstar: Influencer Marketing