Shopify Email vs Seguno: Best Email Apps for 2023

Name: Seguno Email Marketing
Brand: Seguno

Choosing the right email marketing tool can significantly enhance your Shopify store's engagement and sales. If you're weighing your options between Shopify Email and Seguno Email Marketing, this comprehensive comparison will guide you through the key features, pricing, ease of use, integrations, and unique benefits of each platform. Whether you're a new entrepreneur seeking to establish a robust email marketing strategy or a seasoned store owner looking to optimize your campaigns, this side-by-side analysis will help you decide which app aligns best with your business goals and customer outreach needs.

Shopify Email

Email marketing made for commerce

Seguno Email Marketing

Easier email marketing newsletters, automations, and templates

Shopify Email

Email marketing made for commerce

Seguno Email Marketing

Easier email marketing newsletters, automations, and templates

Rating

2,520 Reviews

9.2

1,255 Reviews

9.2

Pricing

Install App More info

Features

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

Shopify integration
Back-in-stock alerts
Email automation
Canva integration
Built-in spam protection

Screenshots

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Pros

User-friendly and easy to navigate interface
Integrated seamlessly with Shopify, enhancing platform trust
Drag-and-drop editor and sales-focused templates for quickly creating branded emails
Pre-built automation templates and customer segmentation to target specific audiences
Tracks results like click-through rates, products added to cart, and purchases
AI-generated email subject lines, body copy, and optimized send times
Cost-effective, especially beneficial for small businesses with limited budgets
Allows saving and reusing templates for future email campaigns
Supports multiple customization options including images, links to products, specific sales, and discounts
Enhances customer interaction and engagement, supporting business growth and retention
Some users have found it to integrate well with other platforms like Faire

Easy to use and integrates directly with Shopify, saving time on designs and templates
Offers a wide range of features like pre-built automation series and Back in Stock restock alerts
Embedded Canva in a full-screen editor for quick and beautiful email designs
Includes built-in deliverability assistance and spam protection for secure email sending
Offers quick custom support from real email experts regardless of shop size
Supports a variety of campaign types including Abandoned cart, Browse abandonment, Drip campaigns, Newsletters, and more
Provides tools for managing campaigns like Analytics, Bulk editing, Segmentation, and Localization
Highly praised customer support, noted for being prompt, effective, and extremely helpful
Consistent updates and addition of new features

Cons

Limited advanced email marketing tools compared to other apps
Issues with sender email address visibility and professional appearance
Reports of feature limitations, such as unable to send emails to non-opted-in users
Complaints about not showing open rates for campaigns
Misleading information about free email limit and base price
Segment parameter issues causing improper targeting
Problem with emails being sent without profile images and different sender email addresses
Periodic unexpected billing issues reported by users
Users suggesting the need for more seasonal templates and customization options

Lacks the capability to place videos directly from a phone into emails, which can be limiting for visual products
Significant pricing jump for small businesses with gradual growth in email subscribers, making it costly for those still building their list
Only one pricing plan available, which may not be suitable for all business sizes

Launched

Apr 19, 2025

Developer

Built by Shopify

Apps:

1025

Average Rating:

3.2

Reviews:

46,679

Built by Seguno

Apps:

Average Rating:

4.9

Reviews:

2,346

Make Your Choice

Install App More info View alternatives

Shopify Email vs Seguno: Best Email Apps for 2023

Shopify Email

Seguno Email Marketing

Shopify Email